Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey
Zoominfo
APRIL 17, 2019
Misaligned departments, customer dissatisfaction, lower customer retention rates — the list goes on. Delight: Your ultimate goals are to increase customer retention (bolstering the “size” of your flywheel) and boost the positive word-of-mouth around your company. The result? The funnel doesn’t account for momentum.
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