4 Steps for Getting More Out of CRM Data
Sales and Marketing Management
MARCH 11, 2019
Data has become one of the most useful tools for both marketers and sales, but the two teams often don’t share this information or optimize it to help each other’s performance. As each team gathers data, it must share that information with the other. Most important, marketers should be able to see the CRM data the sales team collects.
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