Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. The goal is to target the right prospects, as well as bring them along the buyer’s journey. pricing page, case studies).

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

DiscoverOrg Sales

DECEMBER 4, 2017

In fact, according to the CSO Insights 2016 Sales Enablement Optimization Study , the number of businesses with a dedicated enablement function has increased from 19% to 33% since 2013. Yet, the same study also found that just 26% of enablement initiatives met or exceeded most expectations – and only 5% met all expectations. .

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Act!

APRIL 25, 2024

Whether your small business caters to everyday consumers or C-suite decision-makers , you have to compete for every prospect’s attention. It’s the key to making each prospect feel valued instead of treating them like another sales target you need to tick off your to-do list. The answer is personalization.

Social Media 52

Social Media How To Case Study ACT 52

Hubspot Sales

SEPTEMBER 15, 2020

As a sales rep, one of your main responsibilities is building credibility with your prospects so they trust you. In fact, 82% of B2B decision-makers think sales reps are unprepared. Being knowledgeable in your business/industry is an important factor in prospects purchasing decisions. Share success stories.

Prospecting 101

Prospecting Decision Maker Hubspot Ideal Customer Profile 101

Pipeline

APRIL 1, 2024

Break down your sales pipeline into basic parts: Lead generation channels: decide on the channels you will be using to generate leads. Make a list of companies that fit the image closely, identify their decision makers, and acquire their contact information. Refine Sales Prospecting Nurturing logistics leads are complex.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Highspot

MAY 6, 2021

Unfortunately, there are some common prospecting mistakes that get in the way. But too many sellers go into a campaign blind, not using the tools at their disposal to identify decision makers, or the companies where their product or service would be a good fit. Changing the channel or message could make all the difference.

Prospecting 116

Prospecting How To Buyer Campaigns 116

SalesLoft

FEBRUARY 9, 2024

Find your omnichannel cadence Our data shows that customers require 10-14 steps across 3-5 channels. This is especially true given the fact many SMBs are businesses-of-one, so it can be difficult to reach the sole decision maker. You need to be on SMS, video, social media, and other channels, too.

Enterprise 52

Enterprise Enterprise Lead Rank Revenue 52

Zoominfo

NOVEMBER 16, 2022

Playbooks can also improve prospecting and customer upsells, identify untapped opportunities, and make each salesperson and marketer more effective. According to a McKinsey study , 70-80% of B2B decision-makers actually prefer digital self-service or remote connections with salespeople.

Marketing 130

Marketing Scale Decision Maker Call-back 130

Hubspot Sales

APRIL 6, 2023

As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. Social Commerce Will Give Prospects New Shopping Options Take one scroll through Instagram and TikTok and you're guaranteed to come across one item you can buy. In a similar study by HubSpot. million people.

Trends 99

Trends B2B B2C Social Media 99

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. We don’t require prospects to take a meeting to claim the gift. The results?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

JANUARY 27, 2022

One study found that societal disruptions from COVID-19 caused customer data to decay faster than normal in the UK , pushing the annual rate above 37%. Salespeople spend almost 20% of their time on researching prospects — time they could be spending generating revenue. What’s the impact of bad data? Absolutely.

Cold Calling 100

Cold Calling Ideal Customer Profile Data Forecasting 100

Gong.io

NOVEMBER 7, 2022

They involve more decision-makers and have larger values. But how do you handle multiple decision-makers? A complex or enterprise sale is a high-value deal that involves multiple decision-makers and a lengthy process. More decision-makers are involved. What is a complex sale? . before closing.

Ideal Customer Profile 62

Ideal Customer Profile Decision Maker B2C Proposal 62

Zoominfo

OCTOBER 5, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. The goal is to target the right prospects, as well as bring them along the buyer’s journey. pricing page, case studies).

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Salesmate

FEBRUARY 21, 2020

You need to stay focused, get past the gatekeepers, connect with the right decision-makers, and convince them to meet you. You should be able to get the decision-maker at ease as quickly as possible for setting a meeting. You’ll rarely get chances to speak with the decision-maker. Connect at the right time.

Sales Meeting 99

Sales Meeting Meeting B2B Decision Maker 99

Pipeliner

MARCH 5, 2021

You need to develop a strong strategy that allows you to close B2B prospects in an effective way. So read on to discover the steps you need to take to close your first B2B prospect easily. The behavior patterns of your prospective customers. … Conduct Market Research and Determine Your Ideal Buyer.

Marketing Qualified Lead 87

Marketing Qualified Lead B2B Sales Qualified Lead Lead Rank 87

CloserIQ

JUNE 19, 2018

That said, would it surprise you to learn that prospecting is considered the biggest challenge by 42% of salespeople , followed by closing (36%) and qualifying leads (22%)? Maintaining a steady flow of prospects into your sales funnel is necessary, but it’s also time-consuming and often frustrating. 64% of decision-makers read email.

Prospecting 81

Prospecting Scale Sales Qualified Lead Decision Maker 81

eGrabber

JUNE 18, 2021

However, studies reveal that the main element that differentiates the top sales people from the rest is sales energy. It is one place where you can find millions of prospects, decision makers and companies that match your ideal customer profile. Build a List of Decision Makers.

Energy 52

Energy Hiring Decision Maker Ideal Customer Profile 52

Cience

NOVEMBER 6, 2019

Why has a multi-channel approach become more important? Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. Power study, U.S. Multi-channel selling is required here and in most industries. hours at dealerships.

Channels 42

Channels Marketing Retail How To 42

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The point of list segmentation is to offer your customers and prospects a more personalized marketing experience.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Apptivo

DECEMBER 21, 2022

However, a large number of decision-makers are either unaware of — or have not yet realized — the value that sales automation can generate across an expanding range of use cases. Finding prospects: Where does one get leads from? Sales teams frequently wish to send automated emails to their prospects. Automated Emails.

Benefit 98

Benefit Marketing Lead Rank Lead Scoring 98

Zoominfo

OCTOBER 5, 2021

Social Listening: Monitor online conversations between customers and prospects to uncover important information related to your brand and industry. In short, market intelligence is not a one-off marketing tactic or campaign– it’s a tool or process that enables long-term business growth across all marketing channels and concentrations.

Data 130

Data Marketing Scale Analysis 130

Zoominfo

FEBRUARY 25, 2018

A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). Leaving your social media on autopilot.

Social Media 147

Social Media Media B2B Marketing 147

Hubspot Sales

AUGUST 26, 2018

How to Find Prospects. Prospecting can be tedious and time-consuming, but it’s something that has to be done to keep pipelines healthy. However, while sales reps can’t avoid prospecting, they can certainly make it easier for themselves. Where Do Salespeople Find Prospects? Job Boards. Twitter Searches. Business Journals.

Prospecting 78

Prospecting Hiring Journal Territories 78

Hubspot Sales

MARCH 22, 2021

Have you ever come up against a decision maker who is glaring at you with arms crossed (in person or via a video call), daring you to take up their time? It’s all about being knowledgeable and relevant to your prospect or customer, having insight and actively listening. Successful sales professionals are great storytellers.

Lead Rank 124

Lead Rank Lead Scoring Face-to-face Decision Maker 124

Zoominfo

OCTOBER 5, 2021

The goals: deliver a seamless experience for the prospect or customer, increase conversion rates, and ultimately boost revenue. Average number of touches it takes to convert a prospect into a customer. How many times must sales or marketing communicate with a prospect before they actually make a purchase?

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

DocSend

JUNE 21, 2022

Identifying warm leads, building meaningful prospect relationships , and managing sales processes can be a lot more challenging in virtual environments than in-person settings. DocSend’s Zapier integration lets reps build automations between the tools they use most – keeping them in the know whenever a prospect has viewed their link. .

Scale 88

Scale Closing Collateral Top of Funnel 88

Zoominfo

DECEMBER 5, 2017

Everything from the channel you select to the language you use impacts how your prospect will respond. Today we’ll cover a list of insights around sales follow-up productivity, channels, cadences, and effectiveness. Salespeople spend one-third of their day actually talking to prospects. emails, 35.9 phone calls, 15.3

Follow-up 100

Follow-up Lead Rank Marketing Qualified Lead Cold Calling 100

SalesHandy

APRIL 11, 2020

Here are the 13 tweaks and optimizations you can make to your current sales process to speed up your sales cycle in an effective way: 1) Generate more leads from best performing channels. Your leads are likely coming in from multiple channels you’ve set up. Find the channel generating leads that convert the quickest and scale it.

Sales Cycle 52

Sales Cycle Top of Funnel Decision Maker Sales Qualified Lead 52

Gong.io

JULY 13, 2022

So how do you work with these types of prospects? SNAP Selling provides a framework that sales reps can follow when selling to frazzled prospects (and of course, unfrazzled ones, too). Here are the core principles of the framework: Keep it S imple: Prospects don’t want to add any more complexity to their lives. Three Decisions.

Decision Maker 62

Decision Maker Ideal Customer Profile Buyer Software 62

Highspot

DECEMBER 19, 2023

Whether you call them SDRs, account executives (AEs), or business development representatives (BDRs), their ability to engage prospects through persistent, multi-channel communication outreach, and swift follow-up strategies is critical in transforming leads into viable opportunities and improving retention.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Hiring Sales Qualified Lead 52

Zoominfo

JANUARY 11, 2021

According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision makers ‚ each armed with four or five pieces of information they’ve gathered independently and must deconflict with the buyer group. ACTION TIP: Send your prospect the demo video while you’re on the phone. Goodbye, objections.

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Enter, social listening.

Buyer 190

Buyer Social Media Social Selling Incentives 190

Crunchbase

FEBRUARY 24, 2021

SaaS vendors themselves were forced to swiftly change their sales strategies amid lockdowns by implementing remote interactions with prospects and thinking digital-first. This kind of momentum was in motion before the pandemic, and the speed of channel and third-party digital marketplace sales is only accelerating in the aftermath.

B2C 56

B2C Scale Face-to-face Vendor 56

DiscoverOrg Sales

JANUARY 1, 2018

Difficulty creating a consistent, multi-channel customer experience. CASE STUDY] Data-Agnostic? Pain point #2: Difficulty creating a consistent, multi-channel customer experience. This is a great opportunity if your target prospects are in the Marketing department! Pain point #1: Old and/or inaccurate data.

Trends 184

Trends Advertising Advertising Survey 184

Sales Hacker

JANUARY 18, 2021

You’ve just had a great discovery call with a qualified prospect. Your prospects will love it! When composing the recap email, you’re boiling down all of your discovery into two to four key points that you and your prospect need to solve with your solution. Chances are this is a big decision for your prospect.

Follow-up 114

Follow-up Call-back Negotiation Decision Maker 114

SalesLoft

SEPTEMBER 23, 2022

Prospecting with B2B sales emails is sort of like asking a Magic 8 Ball. Plus, using a sales engagement platform, like Salesloft , makes it possible for you to scale your email prospecting and craft cold emails that truly have an impact. You are far more likely to get a response if you are adding value for your prospect.

Construction 52

Construction B2B Case Study Lead Rank 52

Zoominfo

JANUARY 11, 2021

Awareness Stage: Grab (and Keep) the Prospect’s Attention The first thing the B2B buyer will do after identifying that they need to solve a business problem is to jump online and start researching options. ACTION TIP: Send your prospect the demo video while you’re on the phone. See the video case study. Goodbye, objections.

Customer 130

Customer Social Media Top of Funnel Loyalty 130