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The Importance of Evidence

Bernadette McClelland

Twenty years earlier, long before podcasts became popular, my husband and I hosted a live radio show at the studio every Tuesday evening on HighlandsFM Radio in Victoria, Australia to support and market our local business. This show was also rebroadcast every Saturday morning across the region and was a huge success. Let’s Go!

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How to Build An All-Star Go-to-Market Team

Highspot

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy?

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How To Build Your Go-To-Market Strategy

Zoominfo

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

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Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive

Sales and Marketing Management

Sales and marketing teams have been slashed, and pipelines are running dry. The shrinking number of businesses and the threat of a prolonged economic slump are causing major difficulties with filling pipelines and closing deals. The impact of these changes is highlighted in the marketing segment. in the next year.

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Map Your Sales Funnel for a Smoother Sales Journey

Zoominfo

Overflowing the sales funnel with leads doesn’t necessarily guarantee more paying customers in the end. A well-thought-out sales funnel includes channel strategy, content, and personalized messaging, tailored for each step. Sales Funnel vs. Sales Pipeline. How Do You Plan a Sales Funnel? Challenges in Sales Funnel Mapping.

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Marketing Managers Must Know the Sales Quotas

Pointclear

Ten years ago I asked an assembled 200 plus marketing managers how many knew the quotas for the salespeople/sales channels that sold their products. How can marketing/marketing communications managers know how much interest to generate if they don’t know their salespeople’s quotas? 25% is a common response.

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Map Your Sales Funnel for a Smoother Sales Journey

Zoominfo

Overflowing the sales funnel with leads doesn’t necessarily guarantee more paying customers in the end. A well-thought-out sales funnel includes channel strategy, content, and personalized messaging, tailored for each step. Alongside that funnel, use the sales pipeline to identify which actions need to take place at those stages.