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The Importance of Evidence

Bernadette McClelland

It becomes your reference point for success again in the future. So rather than me succumbing to any fear or bias, being able to reflect on this reference point (aka evidence) opened my thinking up to ask for feedback on LinkedIn. This show was also rebroadcast every Saturday morning across the region and was a huge success.

Hiring 195
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Stop Treating Distribution Channels Like They Don't Matter

Hubspot Sales

A recent Forrester report , commissioned by Mediafly , revealed B2B enterprises overwhelmingly provide tools and training to their direct sellers over their indirect or partner channels. 5 Reasons to Stop Ignoring Distribution Channels. 5 Reasons to Stop Ignoring Distribution Channels. The problem? Today’s buyers are different.

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30 Sales Prospecting Email Templates Guaranteed to Start a Relationship

Hubspot Sales

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. Trusted service providers are in a great position to refer you. Reference a common connection. I guarantee it will pay off in the long run. No, this isn't an infomercial. And you're right that they won't work every time.

Guarantee 145
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Why you should add Connected TV/OTT To your marketing strategy today!

Connext Digital

Connected TV/OTT (over-the-top media which refers to a streaming service that delivers content over the internet) are huge deals this year! Let our team break this all down for you and why you should add these two channels to your marketing strategy today! Our team can guarantee your ads will start reaching the right people!

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Enterprise Lead Generation: What, Why, And How?

Zoominfo

Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads. Opportunities for personalization start with the initial demo, where you can create detailed mock-ups and reference specific examples of use cases. Your typical lead gen strategy may not be enough when targeting the biggest fish.

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Take Your Sales Conversations Offline and Get That Referral Sale

No More Cold Calling

A company tells its salespeople to do their research—to gather every piece of sales intelligence; exploit all of their social media channels; know a little bit about the prospect and the trigger events at his company; and then all their salespeople need to do is call or email with a pithy, targeted message to get the meeting. Yes, guarantee.

Referrals 207
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Map Your Sales Funnel for a Smoother Sales Journey

Zoominfo

Overflowing the sales funnel with leads doesn’t necessarily guarantee more paying customers in the end. Although it’s referred to as a “funnel,” it’s more sophisticated than what you use to change your car’s oil. A well-thought-out sales funnel includes channel strategy, content, and personalized messaging, tailored for each step.