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5 Reasons to Invest in B2B Conferences and Events

Zoominfo

There’s no way around it—industry conferences and networking events are expensive. They’ll hear from thought leaders and experts at the forefront of your industry and will leave with a fresh supply of tips and best practices to implement—which they can then share with colleagues back in the office. Networking opportunities.

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Evaluating Your Business Development Strategy

Janek Performance Group

They also create value propositions tailored to specific customers and industries. Of course, these should include a mix of channels and be spaced over time. This can reveal areas that need improvement and suggest potential remedies, like sales training and coaching. You can then compare these results to industry standards.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? What’s Broke?

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Social Media Demand Generation: A Q&A

Zoominfo

Why is social media the perfect channel for demand generation? Fortunately, social media allows you to access the insights you need to remedy this issue. Not all channels will fit your company’s goals and initiatives. Work with industry leaders and social influencers to promote your products and services across social media.

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How the Utility Industry Can Use CRM to Double-Down on Customer Experience

SugarCRM

A digital ‘whirlwind’ is blowing strong and furious across many industries, but for the utility industry, that’s just the tip of the iceberg. The real question for industry leaders then becomes : How can we increase customer satisfaction whilst reducing associated costs?

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The Monthly Rundown: Startups to Watch from Shamus the Sales Guy

Crunchbase

As a Crunchbase veteran, I am constantly looking out for interesting industry trends, developments and startups on the rise to get ahead of the game. Industry: Cloud Security, Cyber Security. Industry: Artificial Intelligence, Enterprise, Apps. Industry: Health Care, Medical. Industry: Compliance, Privacy.

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Social Media Demand Generation: A Q&A

Zoominfo

Why is social media the perfect channel for demand generation? If your content doesn’t resonate with a prospect’s needs or satisfy their pain points , your message will go unheard Fortunately, social media allows you to access the insights you need to remedy this issue. Not all channels will fit your company’s goals and initiatives.