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Evaluating Your Business Development Strategy

Janek Performance Group

Here, we’ll go micro and explore the key metrics, methodologies, and tools for evaluating your business development strategy. Expectations must be formalized and understood in terms of your lead lifecycle and strategy. Also, the average number of touches per lead is now 8 to 12. These are key players in business development.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? Re-evaluate Channels . Yet inbound leads don’t just magically appear.

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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Your best buyers are most active on social platforms.

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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Your best buyers are most active on social platforms.

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TSE 1327: Use virtual tools to do more, in less time, with better outcomes

Sales Evangelist

Use virtual tools to do more, in less time, with better outcomes Out of necessity, we are moving into a digital world in which almost every step of the sales process involves the use of virtual tools. Virtual sales include integrating all the virtual communication tools, both the synchronous and asynchronous.

Tools 52
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What Sales Reps Get Wrong When Leveraging AI for Sales Outreach

Hubspot Sales

But while AI can open many opportunities for scaling and improving your outreach, this technology is still new to most of us, and that newness can lead to potential missteps. Here, I spoke to sales experts to uncover what sales reps get wrong when leveraging AI for sales outreach and strategies to remedy them.

Scale 66
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Here’s Where Your GTM Strategy Is Failing

Zoominfo

From poorly thought out plans to unidentified buyer personas , a small crack in the foundation can lead to the crumbling of the entire structure. So, where do GTM motions usually go wrong and what steps should you take to remedy the situation? Yet inbound leads don’t just magically appear. What is a GTM Strategy? Let’s review.