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The Tech Stack for Success: Choosing the Right Lead Nurturing Software for Your Agency

BuzzBoard

Overview of Why Lead-Nurturing Software Is a Must-Have Tool for Digital Marketing Agencies Lead-nurturing processes are now seen as a necessity for digital marketing agencies aiming for streamlined operations and higher return on investment. Lead scoring software is also crucial. CRM integration is a game changer.

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Unlocking the Secrets of Revenue Attribution

SBI Growth

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

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Why Doesn’t Anyone Care About ROI in the Channel?

Allbound

I was speaking with a Chief Revenue Officer of a mid-market, mar-tech, SaaS company who was earning about $15 million in Annual Recurring Revenue (ARR) and surprisingly enough, despite having the word “Revenue” in his title, he was shockingly disinterested in measuring the ROI from his channel team. What’s worse? to 11% on average.

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7 Simple Ways Chatbots Convert Leads on Your B2B Website

Zoominfo

How do you get visitors’ attention and start a productive sales conversation? Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. Based on a visitor’s activities, your chatbot can initiate a chat and then bring your sales team into the conversation.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

You’ll also discover 7 ABM software solutions; since there are more moving parts in an ABM strategy versus a one-size-fits-all marketing strategy, you’ll need the right tools to keep everything running smoothly. This strategy requires that a business’s sales and marketing teams work more closely together. Take the video above.

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BigTinCan Launches Industry’s First Sales Enablement Platform for Adobe

SBI

BigTinCan Launches Industry’s First Sales Enablement Platform for Adobe. New solution designed for marketers will leverage Bigtincan’s AI-driven real-time automation, intelligently delivering Adobe assets to meet the demands of mobile sales teams. David Keane, CEO of Bigtincan. David Keane, CEO of Bigtincan.

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Wanna Win? Jump Up the Lead Quantity and Add Nurturing!

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it.