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What Was The REAL Story That Connected Total Strangers?

Bernadette McClelland

I met Viveka in person through the Women Sales Pros community a few years ago and like everyone else, fell in love with her style and personality. When we are with a group of strangers, parts of our brain will light up based on survival. . Stories release a chemical called ‘ oxytocin ’ – the bonding drug and BAM!

Chemicals 397
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Introducing the Miller Heiman Group Icons

Miller Heiman Group

Miller Heiman Group is thrilled to announce its inaugural class of the MHG Icons, bringing together outstanding client facilitators as trusted ambassadors and advocates of our sales and service methodology and skills programs. Please join us in congratulating the inaugural class of 2019 Miller Heiman Group Icons: Lisa Milberg, KPMG.

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. The North American Industry Classification System (NAICS) represents the standard for categorizing business operations by grouping them according to the processes used to produce goods or services. 3251 Basic Chemical Manufacturing.

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Make Your Sales Force Your Loyalty Program

Sales and Marketing Management

Author: John Larson A few weeks ago I was having lunch with a friend, a successful executive who has run large sales organizations for three different companies. In the B2B world, your sales force is actually your loyalty program. Your technical support group can show this customer how to make better quality glass.

Loyalty 290
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Taking Customer Service from Cost Center to Profit Center

Sales and Marketing Management

When I conduct focus groups or individual interviews with highly loyal customers across a broad spectrum of different industries (e.g., retail, restaurants, medical devices, chemicals), I consistently find that what creates loyalty is the absence of perceived risk. Allow me to explain this in more detail. So, what did I find out?

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. The North American Industry Classification System (NAICS) represents the standard for categorizing business operations by grouping them according to the processes used to produce goods or services.

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How LANXESS masters content management with sales enablement technology

Showpad

The core of the problem is that sales and marketing departments work in silo from each other. Not to mention it leaves sales with outdated, irrelevant assets that don’t help move the needle on opportunities. And what does sales content chaos mean for your buyers? As a result, more than 65% of marketing content goes unused.