Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

SBI Growth

NOVEMBER 27, 2013

The buzz around the water cooler is that marketing botched it from the get-go. As the marketing leader, you play a pivotal role in bringing the new offering to market. Unfortunately, most marketing leaders don’t know or under-estimate what’s involved. Are their new markets to enter? So do careers.

Ideal Customer Profile 288

Ideal Customer Profile Demand Generation Agencies Marketing Demand Generation 288

Pipeliner

JANUARY 3, 2023

Regardless of what products or services are provided by a company, every business owner needs to know what effective marketing strategy they can utilize to promote their brand. Unfortunately, not many people in the business field know what to do to promote and market their business. How Important is Marketing Strategy for Business?

Strategy 52

Strategy Marketing Hiring Social Media 52

SBI

OCTOBER 28, 2020

Mediafly Acquires Presentify to Transform Marketing and Sales Content. To get the most out of a sales enablement platform, sales and marketing teams must transform ordinary content that is static and boring to extraordinary stories that visually stand-out.

Marketing 120

Marketing Sales Enablement Collateral Buyer 120

Sales and Marketing Management

AUGUST 31, 2020

With the cancellation of major events, marketers have had to get creative and one way was to become experts in virtual conference strategy, in order to still facilitate events and conferences through the year but remain socially distant. Marketers also need to think through creative ways of keeping their attendees engaged.

Conference 177

Conference Cancellation Social Media Promotion 177

Smooth Sale

APRIL 8, 2024

Leverage various marketing channels — including social media, email newsletters, your website, direct mail, and postcard mailings — to generate excitement and drive traffic to your booth. Prepare marketing materials. Stock up on essential marketing collateral such as business cards, brochures, and promotional items.

Trade Show 91

Trade Show Maximizer Direct Mail Networking 91

Emissary

NOVEMBER 4, 2021

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. Most vertical marketing strategies are light in nature consisting of tabs on websites, vertical-oriented stock photos and key words added to headers.

Marketing 52

Marketing Strategy Collateral Case Study 52

Pipeliner

FEBRUARY 6, 2024

For business presentations and marketing materials with a wow factor, spectacular custom printing and foil stamping elevate professionalism. These intricately designed customized folders make lasting, tactile impressions in a technology-driven world.

Ideal Customer Profile 52

Ideal Customer Profile Customer Commence Collateral 52

Sales Hacker

DECEMBER 14, 2022

It provides sales teams with the latest product information, marketing collateral, and L&D, and is a one-stop shop for everything sales- and product-related. Before buyers even consider a purchase, they do extensive research, including asking the opinions of friends, peers, and on social media. Collateral. Objections.

Sales Meeting 89

Sales Meeting Meeting Collateral Ideal Customer Profile 89

Sales Hacker

JANUARY 18, 2019

Below you’ll find 6 trade show success tips for sales and marketing leaders to implement at your next event: 1. You have finagled and negotiated pricing with vendors and fought upper management for more budget; however, you and your marketing team have not defined what success actually looks like. The Holy Grail Metric.

Trade Show 93

Trade Show Marketing Top of Funnel Conference 93

Janek Performance Group

OCTOBER 17, 2023

Consider the following: Social selling LinkedIn Referrals The ultimate objective of social selling is to leverage social media to find future customers. Of course, there are other social media sites. Link relevant news articles on their social media or in your email campaigns. Next is the sales collateral you provide.

Collateral 62

Collateral Social Media Referrals Social Selling 62

Zoominfo

JULY 18, 2022

Unlike social media marketing where companies target specific audiences — think expecting parents interested in nursery items — social selling focuses on nurturing one-to-one relationships with business leaders and prospects. Hootsuite Hootsuite is a popular tool for sharing and managing social media posts across platforms.

Social Selling 100

Social Selling Tools Social Media Lead Rank 100

Zoominfo

AUGUST 15, 2018

While branding is typically a marketing concern, every department and its constituents – from c-level down to hourly workers – has a role to play. Messaging should be built into every sales call, every piece of marketing collateral, every new hire orientation, and so on. Encourage social media advocacy.

B2B 157

B2B Social Media Hiring Collateral 157

Highspot

FEBRUARY 21, 2020

But the path to sales and marketing alignment is not always smooth and straightforward. Read on to learn more about what you stand to gain from aligning your sellers and marketers and how you can overcome common obstacles in the journey to achieve better alignment. Why Sales and Marketing Alignment Matters.

Marketing 88

Marketing Trade Show Marketing Qualified Lead Collateral 88

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Sales Hacker

JUNE 1, 2022

Make the most of your sales collateral. After securing a meeting with a qualified prospect, use your sales collateral to make the case for your solution. A visual brand identity managed consistently across multiple pieces of sales collateral demonstrates professionalism and will make your engagements with the buyer more memorable.

Buyer 93

Buyer Collateral Case Study Follow-up 93

Hubspot Sales

MAY 23, 2023

AI can bring personalization to a whole new level by analyzing information about your prospects from a variety of data sources, including past email exchanges, social media posts, news articles, press releases, and more. First, let's talk about personalization. If you're in sales, you know that non-selling activities are a huge time sink.

Data 107

Data Lead Rank Lead Scoring Hubspot 107

Crunchbase

JANUARY 13, 2023

Today’s average B2B buyer is typically more than halfway through the sales funnel before interacting with a rep, having done their own market research, competitive analysis and price comparisons online. It’s no secret that buyers — like the rest of us — spend a good amount of time on social media, both personally and professionally.

Top of Funnel 98

Top of Funnel Social Media Face-to-face Engineering 98

Highspot

FEBRUARY 1, 2022

The digital marketing space is incredibly crowded, and it’s only getting busier. To succeed through digital channels, marketers must make intelligent decisions and leverage sophisticated technology to stay ahead of the crowd and ensure they’re converting every lead they can. The Benefits of Nurturing Leads.

Lead Nurturing 105

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 105

Mindtickle

APRIL 7, 2023

This includes activities such as providing sales training and coaching, developing sales collateral and tools, and ensuring that sales teams have access to the right information and resources to close deals. Revenue enablement tools are software solutions that help businesses increase revenue by improving their sales and marketing processes.

Revenue 52

Revenue Face-to-face Collateral Lead Rank 52

Allego

NOVEMBER 3, 2022

You have a sales content library full of collateral, videos, reports, eBooks and more. You might already monitor several common metrics to show how well sales and marketing content is doing. Marketers need input from the people the content is meant for: sellers. But do you know how effective that content is?

Top of Funnel 113

Top of Funnel eBook Collateral Case Study 113

Showpad

MAY 22, 2019

With new sales engagement platforms designed to streamline sales processes being constantly introduced into the market, it can be overwhelming for sales enablement teams to decipher one from the other to determine which to select for their organization. How do engagement platforms align sales and marketing efforts?

Sales Enablement 74

Sales Enablement Marketing Buying Cycle Direct Mail 74

Zoominfo

AUGUST 24, 2021

Whether it’s to access fast customer support, resolve a technical issue, or simply connect to a sales representative, more and more companies are adopting chatbots and conversational marketing platforms to their websites. Email and social media campaigns are proven ways to generate demand through content. No More Waiting Around.

Demand Generation 130

Demand Generation Demand Generation Targets Engineering Top of Funnel 130

BuzzBoard

FEBRUARY 5, 2024

For sellers targeting small and medium-sized businesses (SMBs), that means leaner and smarter go-to-market strategies. By analyzing historical data and identifying patterns and trends, AI algorithms provide sellers with valuable insights into SMB buying behavior, market trends, and competitive dynamics. But what is generative AI?

Competition 52

Competition Scale Social Media Trends 52

Mobile Locker

OCTOBER 21, 2019

With the emergence of countless new types of media and distribution methods, the appetite for blog posts, videos, podcasts, collateral and more to support sales has been insatiable. With the pace of change increasing, the demand for new — and better — marketing content will continue to grow in the years ahead.

Collateral 65

Collateral Distribution Media Video 65

Women Sales Pros

AUGUST 23, 2019

You know, that insatiable desire to take a picture of yourself–regardless of what you’re doing–and immediately post it on all the social media channels. The best salespeople are other-absorbed, not self-absorbed, and you can tell it by their marketing messages and sales conversations. Sales success? Sales success?

Collateral 83

Collateral Social Media Education Channels 83

Hubspot Sales

MAY 26, 2020

Additionally, some battle cards may be predominantly utilized internally for sales rep reference, while others are beneficial as prospect-facing collateral as comparison sheets. These are still sales collateral pieces, and while it’s important to be truthful, make sure your battle card doesn’t create more harm than good in the sales cycle.

Sales Process 114

Sales Process Collateral Comparison How To 114

The Pipeline

SEPTEMBER 20, 2013

Here’s a few ideas about ways to increase your online presence and subsequently your revenue during the fall season: Run social media campaigns that are seasonally-themed. When you run a seasonally-themed marketing campaign, try your best to keep track of where your sales leads are coming from. Track what your customers like.

Fashion 244

Fashion Collateral Trends Campaigns 244

DiscoverOrg Sales

NOVEMBER 13, 2017

Historically, sales professionals and marketers spent a lot of time chasing down prospects with a scant probability of getting an appointment, let alone winning business. Join us as we examine 7 specific ways that this kind of intelligence impacts marketing and sales processes. This is Part 2. … It’s not magic (sorry). Intent data.

Ideal Customer Profile 150

Ideal Customer Profile Account Based Marketing Decision Maker Lead Rank 150

Allego

JANUARY 10, 2024

Sales and marketing teams are reaping the benefits of this technology, as vendors add generative AI capabilities to their sales enablement platforms. For example, at the top of the funnel, gen AI can analyze customer data to identify segments and target specific audiences with more personalized and relevant marketing messages.

Top of Funnel 71

Top of Funnel Social Media Revenue Buyer 71

Customer Centric Selling

APRIL 26, 2016

Sales Tips: Different Media, Same Results. Especially technology companies who enthusiastically spent millions of dollars from renting space, setting up booths, time and travel for personnel to staff them, collateral, demo equipment etc. A frequent outcome when Mainstream Market buyers evaluate Early Market offerings is “no decision.”.

Media 40

Media Vendor Collateral Lead Rank 40

SBI

MARCH 26, 2020

According to Statista, Apple iOS continues to hold its large share of the smartphone operating systems’ market within the United States, but Google Android remains the market leader with a 51.8 Even during this time of pandemic we want the market to be prepared when the market returns.” Media Contact. Linkedin.

Lead Capture 85

Lead Capture Sales Qualified Lead Leads Marketing Qualified Lead 85

Zoominfo

APRIL 26, 2018

Other selling tasks include prospecting, administrative work, data entry, market research, etc. 44% looked to their manager, 35% to team training resources, and 24% to media ( source ). 78% of salespeople using social media outsell their peers ( source ). Only 4% of marketing resources are allocated to sales productivity.

Hiring 197

Hiring Referrals Cold Calling B2B 197

SBI Growth

JULY 30, 2013

Changes in marketing organizations today are accelerating at a greater pace than ever before. This is the time of year when Marketing leaders start mapping out 2014 changes. Are your marketing campaigns generating the desired return on marketing spend? Marketers need to "feel the pain" of the sales team.

Lead Rank 325

Lead Rank Penetration Collateral Analytics 325

Showpad

JANUARY 23, 2020

Don’t miss the latest Sales and Marketing tips, trends, and news! Predictions 2020: B2B Marketers Pivot from Products to Experience. Predictions 2020: B2B Marketers Pivot from Products to Experience. Sprout Social is the industry-leading social media management platform. So, which metrics should you implement?

Sales Enablement 45

Sales Enablement Collateral Case Study Pivotal 45

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! We have it!”.

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

Allego

JANUARY 12, 2022

Other sales leader resolutions I saw on social media: “Start giving reps objective coaching and feedback.”. Align KPIs across teams, especially sales, marketing, and customer success.”. Communication is a constant challenge, whether it’s between your team members, between sales reps and buyers, or between sales and marketing.

How To 116

How To Selling Skills Collateral Microsoft 116