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3 Types of Product Marketing Collateral That Boost Sales Win Rate

Highspot

When created and delivered properly, sales collateral produced by product marketing is highly visible, widely adopted, and produces quantifiable results in the form of win rate increases. Three types of collateral in particular are especially valuable in helping salespeople improve their odds of winning deals. Industry Overviews.

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It’s a great time to start upgrading your clients

Sales 2.0

It’s a really tough time for most companies to sell their products and services. Some firms sell products designed only for small businesses but many companies have products or services that can work for bigger companies but they have fallen into the habit of selling to smaller companies. Much buying is “paused.” A time to plan.

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Ignoring The Buyers’ State of Readiness

The Pipeline

I’d like you to take a look at the marketing material or collateral you use to prospect and sell. But there is a singular erroneous assumption that goes into pieces, making them all but useless, and often get in the way of selling. When you looked at collateral earlier, did it speak to anyone that is not intent on buying?

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Why your sales meeting sucks — and how enablement can fix it

Sales Hacker

It provides sales teams with the latest product information, marketing collateral, and L&D, and is a one-stop shop for everything sales- and product-related. Selling has historically been an inefficient activity. Salespeople typically didn’t get any guidance beyond “sell, sell, sell.” Collateral.

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How to Know if Your Team is Ready for Virtual Selling

Allego

Your company may have pivoted to virtual selling overnight this spring, but now you realize that working and closing deals when you can’t be there in person is the new normal. You also need to add new skills of engagement, technical aptitude, active listening, follow up, and time management to your toolbox of selling techniques.

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Is Rapport Dead? 6 Ways to Demonstrate Value for Virtual Buyers in the Age of Remote Buying

Sales Hacker

Sales professionals have been selling over the phone and video for years. No longer will sports banter cover up the fact that a particular seller’s product doesn’t offer the same level of ROI as their competitor’s solution. Here are 6 ways to build rapport and demonstrate value in a remote selling environment: 1.

Buyer 96
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Why the ‘DOING and DREAMING’ Combo is Crucial for Business!

Bernadette McClelland

And for that young girl who grew up in the western suburbs of Auckland, the idea of launching her sixth book in New York City – a block down from the Empire State Building and around the corner from Madison Square Gardens, would be a dream come true. Start Selling Wisdom.’ I am simply a speaker and a writer.