SugarCRM

APRIL 16, 2024

As such, manufacturing enterprises are now facing new challenges in managing and navigating dynamic markets. These bottlenecks can negatively impact the bottom line, from fluctuating demand and inventory mismanageme nt, t o logistical inefficiencies and customer service issues. We’ll cover the topic below.

Distribution 26

Distribution CRM Transportation Forecasting 26

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Enter: Multichannel marketing.

Marketing 189

Marketing Retail Channels Social Media 189

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130

Examples B2B Marketing Inbound 130

SBI Growth

OCTOBER 5, 2012

This post is for Small Company CSOs and VPs of Sales. One of the core strengths of any small business is its ability to adapt and pivot with the market. Despite this luxury, the small company sales compensation plan is usually left on the backburner. You expect them to hunt new logos AND upsell existing customers.

Compensation 257

Compensation Company Hiring Salary 257

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Enter: Multichannel marketing.

Marketing 100

Marketing Retail Channels Social Media 100

Sales Management Plus -- SMP

OCTOBER 23, 2023

Customer relationships are more important in distribution than making individual sales. Following up with customer post-sale is an important way to make sure your customers know they mean more to you than just a sales transaction. When customers feel that you and your team value them, they feel more loyal to your company.

Follow-up 52

Follow-up Distribution Customer Loyalty 52

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. There’s a time and a place to promote your products.

Social Media 147

Social Media Media B2B Marketing 147

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Today we’re covering a topic that B2B marketers have disputed for years—scripted social media. Instead, we feel that—as with most marketing tactics—there’s a time and place for everything.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Distribution Pricing Journal

SEPTEMBER 21, 2023

Understanding Price Reduction Discounting is a familiar tactic when trying to win large jobs in distribution. A distributor may decide to lower the price of their products or services making them appear to be a more affordable choice. It’s more than just the company brand as well.

Discount 52

Discount Distribution Customer Tourism 52

Sales Management Plus -- SMP

MARCH 21, 2023

As the focus shifts from growth of new accounts to maintaining and nurturing existing accounts, distributors must protect their turf and ensure that rivals don’t successfully steal away customers. Easy access to great data allows you to have highly personalized sales conversations and send personalized messages to your customers.

Competition 52

Competition Account Loyalty Distribution 52

Sales Management Plus -- SMP

DECEMBER 5, 2023

Regularly reviewing branch performance is essential for a distribution company for several reasons. Most importantly, you can find ways to improve customer service, which can lead to increased customer satisfaction and loyalty. To review branch performance, a distribution company could follow these steps: 1.

Distribution 52

Distribution Lead Rank Lead Scoring Analysis 52

Pipeliner

JANUARY 10, 2022

Customer experience (CX) describes a customer’s journey. This journey begins the moment a customer learns of a product or service, and after. It involves everything from how you treat them to how you market to them. It should be no surprise that positive customer experiences correlate with increased sales.

Customer 98

Customer Loyalty Distribution Discount 98

Distribution Pricing Journal

AUGUST 23, 2023

Distribution pricing managers are typically focused mainly on product and customer segmentation to drive more favorable pricing and profit. Yet, value-added services can be some of the most effective ways to improve pricing and brand perception for a distributor and shouldn’t go overlooked buy pricing managers.

Lead Rank 52

Lead Rank Lead Scoring Automotive Distribution 52

SBI

AUGUST 1, 2019

Sales Enablement: Marketing and Sales Alignment by Design. Marketing and sales both work to drive demand and grow revenues. They do so in silos, guided by a linear process that dictates marketing works on the first part and sales works on the second. Only 12% of marketers agree they have a successful process from lead to deal.

Sales Enablement 94

Sales Enablement Marketing Buyer Education 94

LeadFuze

JANUARY 1, 2022

How to Make a Go To Market Strategy With Our Proven Template. The Winning by Design Blueprint Series provides a step-by-step go to market plan for every part of the sales process, including developing a go to market strategy. First, we will define what “go to market” really means. Go To Market Strategy.

Strategy 52

Strategy Lead Rank Outsourcing Services Marketing 52

Pipeliner

JANUARY 8, 2024

She is a seasoned marketing leader with nearly two decades of experience. Our discussion revolved around the importance of branding and core values and the role they play in shaping a company’s identity and relationship with its customers. This is where the role of her company comes into play.

Video 59

Video Distribution CRM Pipeline 59

Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. Marketing tools: Marketing campaigns and content creation tools help get your business in front of your target audience.

Trends 105

Trends B2B B2C Social Media 105

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. The sales funnel represents the theoretical customer’s journey to making a purchase. But, there’s one business concept that’s stood the test of time like no other.

Top of Funnel 228

Top of Funnel Funnel Lead Rank Sales Qualified Lead 228

SugarCRM

JANUARY 8, 2019

Not to be left behind, I opened my browser this morning to an article about Apple that speaks directly to what I see as one of the most important paradigm shifts we will see in the manufacturing industry this decade… manufacturing companies reinventing themselves as services companies. That’s not the new news here.

Company 47

Company SugarCRM Lead Rank CRM 47

Pipeliner

JANUARY 12, 2024

Embracing AI in Content Creation: A Conversation with Cody Schneider We recently had the pleasure of hosting Cody Schneider , a Denver-based entrepreneur and digital marketer, on my show. Cody, who has a rich background in marketing automation and content production tools.

Video 52

Video Hiring Scale Distribution 52

Smooth Sale

MARCH 18, 2023

We each realize that being a small business owner requires much work and dedication to get our company off the ground. Attend networking events, join online forums, and connect with industry experts to help you better understand the current market and trends in your sector. The ‘same old’ eventually proves to be old and wears out.

Small Business 78

Small Business Small Business Webinar Metrics Strategy 78

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Unfortunately, many businesses are working with an outdated or surface-level view of their customers. What is your company? Ready to learn more?

Survey 133

Survey B2B Webinar Metrics Buyer Persona 133

Nutshell

MARCH 1, 2023

Odds are, you’ve heard of plenty of marketing different tools you can use for your business. But one of the most important tools to use in your business is a customer relationship management (CRM) platform. CRMs help your business gather, store, and analyze valuable customer data. A CRM resolves that problem.

Software 62

Software Software Benefit CRM 62

Zoominfo

SEPTEMBER 1, 2019

But it’s more pertinent than ever before in today’s crowded digital landscape, where businesses struggle to build and maintain customer loyalty in an ever-expanding field of competitors. The good news is, there are plenty of ways for your company to earn trust and loyalty from your customers, even in today’s busy marketplace.

Loyalty 130

Loyalty Customer Incentives Incentive 130

Crunchbase

MARCH 16, 2022

Grow your revenue with all-in-one prospecting solutions powered by the leader in private-company data. Intentional marketing. For DTC entrepreneurs, the way people discover new products and services has changed drastically in the past few years (even in the past 12 months). You have to meet your customers where they are.

Scale 105

Scale Lead Rank B2B Lead Scoring 105

Hubspot Sales

SEPTEMBER 27, 2021

Who’s responsible for marketing materials? First and foremost, the actions of a franchisee can and will reflect on the entire company. The franchisor will certainly take on some risk if a new business fails, but the burden of turning it into a successful company ultimately comes down to the franchisee.

Hotels 101

Hotels Hiring Guidelines Retail 101

Act!

FEBRUARY 28, 2024

The data confirms it: 80 percent of customers prefer working with companies that offer a personalized user experience that aligns with their customer preferences. Truly innovative companies use customer feedback loops to inform their critical product decisions and create a roadmap for business growth.

Customer 52

Customer Analysis ACT Incentives 52

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Unfortunately, many businesses are working with an outdated or surface-level view of their customers. What is your company? Let’s get started!

Survey 100

Survey B2B Webinar Metrics Buyer Persona 100

Sales and Marketing Management

AUGUST 1, 2019

Author: Chris Mason So many of us begin our sales careers as representatives of a company, product, service or all the above. We learn the tricks of the trade, the importance of customer service, the power of relationship building and what it feels like to win and lose.

Hiring 189

Hiring Sales Leadership Insurance Insurance 189

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. The sales funnel represents the theoretical customer’s journey to making a purchase. But, there’s one business concept that’s stood the test of time like no other.

Top of Funnel 130

Top of Funnel Funnel Lead Rank Sales Qualified Lead 130

Apptivo

DECEMBER 12, 2022

It is therefore imperative that businesses – especially large manufacturers – have to manage the service team efficiently to retain customers. As per fortune business insights, The global field service management (FSM) market is projected to grow from $3.24 What software to use for Field service management?

Software 98

Software Software Scale System 98

Apptivo

JUNE 8, 2021

Because of the increased usability of smartphones, a new concept has emerged for sales and marketing called Mobile CRM. It helps in the management and tracking of client transactions, communications, and interactions with the company. This makes them choose your brand over others, hence giving you a competitive advantage in the market.

CRM 72

CRM Customer Service Data Distribution 72

Sales and Marketing Management

JUNE 4, 2017

And just like their coworkers at headquarters or in the distribution center, salespeople need to be kept engaged and aligned to company values and goals. Topics include product applications, successful selling strategies, time saving strategies and customer service best practices. Create a plan.

Face-to-face 197

Face-to-face Automotive Webinar Metrics Conference 197

Connext Digital

AUGUST 13, 2018

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. Digital marketing skills can be learned with patience, hard work, and determination. Data Analysis.

Paid Content 69

Paid Content Social Media Marketing Advertising 69

Hubspot Sales

JUNE 25, 2020

This started to change in the 1970s with mainframe systems to automate sales, but this was still limited to categorizing customers in spreadsheets and lists. In the 1980s, database marketing entered the scene , applying statistical methods to analyze and gather customer data. Share Your CRM with Marketing and Customer Service.

CRM 123

CRM Webinar Metrics Strategy Sales Qualified Lead 123

Zoominfo

MARCH 15, 2018

This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. 1. The Beginner’s Guide to a Data-Driven Content Marketing Strategy. Although simple in theory, content marketing is a lot easier said than done. Content marketing leaders experience 7.8x

Account Based Marketing 113

Account Based Marketing B2B Prospecting Lead Generation 113

Nutshell

JUNE 29, 2023

Using a customer relationship management (CRM) platform can bring your business major value and a wealth of benefits, from streamlining and automating parts of your sales process to helping you craft marketing campaigns tailored to the right audience. Larger companies can expect to spend a few months getting everything aligned.

CRM 62

CRM Software Software ROI 62