Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. And when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Here are a few ways that social media contributes to your go-to-market plan.

Social Media 100

Social Media Media Strategy Benefit 100

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130

Examples B2B Marketing Inbound 130

Pipeliner

SEPTEMBER 6, 2022

CBD Marketing: 5 Tactics to Grow your Brand. The explosive growth in recreational and medical cannabis has led to intense competition in the market. The CBD market alone has a potential growth rate of nearly 30% by 2029. These preliminary sales steps are only the beginning of the customer service experience, however.

Marketing 87

Marketing Licensing Distribution Trends 87

Zoominfo

JULY 22, 2018

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Enter: Multichannel marketing.

Marketing 189

Marketing Retail Channels Social Media 189

Sales Management Plus -- SMP

OCTOBER 23, 2023

Customer relationships are more important in distribution than making individual sales. Following up with customer post-sale is an important way to make sure your customers know they mean more to you than just a sales transaction. But how is your post-sale follow-up? They’ll want to stick with you for future purchases.

Follow-up 52

Follow-up Distribution Customer Loyalty 52

BuzzBoard

MARCH 6, 2024

Assessing the Hype: Understanding the Latest Innovations in Digital Marketing Navigating the hype around the latest innovations in digital marketing can be a challenge. The landscape continually evolves, with new marketing tools appearing daily. One trend attracting significant attention is data-driven marketing.

Marketing 52

Marketing Trends Analytics Campaigns 52

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. There’s a time and a place to promote your products.

Social Media 147

Social Media Media B2B Marketing 147

Zoominfo

DECEMBER 5, 2019

The world of B2B marketing underwent a dramatic transformation in recent years—and unfortunately for us marketers, we no longer have such rigid control of the buyer’s journey. Instead, we’re operating in a business environment dictated by the wants and needs of our customers. Enter: Multichannel marketing.

Marketing 100

Marketing Retail Channels Social Media 100

Distribution Pricing Journal

SEPTEMBER 21, 2023

Understanding Price Reduction Discounting is a familiar tactic when trying to win large jobs in distribution. A distributor may decide to lower the price of their products or services making them appear to be a more affordable choice. The Reality of Pricing in Distribution You may be familiar with the concept of price elasticity.

Discount 52

Discount Distribution Customer Tourism 52

Sales Management Plus -- SMP

NOVEMBER 6, 2023

This information can then be used to show the customer how these products work together, how they have been utilized in similar projects, and why they are the best choice for the customer’s needs. In our recent survey about trends in targeted marketing in the distribution industry distributors were 4.5

Data 52

Data Ideal Customer Profile Customer Distribution 52

Sales Management Plus -- SMP

DECEMBER 5, 2023

Regularly reviewing branch performance is essential for a distribution company for several reasons. Most importantly, you can find ways to improve customer service, which can lead to increased customer satisfaction and loyalty. To review branch performance, a distribution company could follow these steps: 1.

Distribution 52

Distribution Lead Rank Lead Scoring Analysis 52

Sales Management Plus -- SMP

MARCH 21, 2023

As the focus shifts from growth of new accounts to maintaining and nurturing existing accounts, distributors must protect their turf and ensure that rivals don’t successfully steal away customers. Easy access to great data allows you to have highly personalized sales conversations and send personalized messages to your customers.

Competition 52

Competition Account Loyalty Distribution 52

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Today we’re covering a topic that B2B marketers have disputed for years—scripted social media. Instead, we feel that—as with most marketing tactics—there’s a time and place for everything.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Pipeliner

JANUARY 10, 2022

Customer experience (CX) describes a customer’s journey. This journey begins the moment a customer learns of a product or service, and after. It involves everything from how you treat them to how you market to them. It should be no surprise that positive customer experiences correlate with increased sales.

Customer 98

Customer Loyalty Distribution Discount 98

Distribution Pricing Journal

AUGUST 23, 2023

Distribution pricing managers are typically focused mainly on product and customer segmentation to drive more favorable pricing and profit. Yet, value-added services can be some of the most effective ways to improve pricing and brand perception for a distributor and shouldn’t go overlooked buy pricing managers.

Lead Rank 52

Lead Rank Lead Scoring Automotive Distribution 52

SBI

AUGUST 1, 2019

Sales Enablement: Marketing and Sales Alignment by Design. Marketing and sales both work to drive demand and grow revenues. They do so in silos, guided by a linear process that dictates marketing works on the first part and sales works on the second. Only 12% of marketers agree they have a successful process from lead to deal.

Sales Enablement 94

Sales Enablement Marketing Buyer Education 94

LeadFuze

JANUARY 1, 2022

How to Make a Go To Market Strategy With Our Proven Template. The Winning by Design Blueprint Series provides a step-by-step go to market plan for every part of the sales process, including developing a go to market strategy. First, we will define what “go to market” really means. Go To Market Strategy.

Strategy 52

Strategy Lead Rank Outsourcing Services Marketing 52

Pipeliner

JANUARY 8, 2024

She is a seasoned marketing leader with nearly two decades of experience. Our discussion revolved around the importance of branding and core values and the role they play in shaping a company’s identity and relationship with its customers. They can be as simple as a commitment to excellent customer service.

Video 59

Video Distribution CRM Pipeline 59

Smooth Sale

MARCH 18, 2023

Attend networking events, join online forums, and connect with industry experts to help you better understand the current market and trends in your sector. Leverage Social Media: Via Unsplash Developing a strong presence on social media can help you reach more potential customers and get your message out to the world.

Small Business 78

Small Business Small Business Webinar Metrics Strategy 78

Nutshell

MARCH 1, 2023

Odds are, you’ve heard of plenty of marketing different tools you can use for your business. But one of the most important tools to use in your business is a customer relationship management (CRM) platform. CRMs help your business gather, store, and analyze valuable customer data. A CRM resolves that problem.

Software 62

Software Software Benefit CRM 62

Pipeliner

JANUARY 12, 2024

Embracing AI in Content Creation: A Conversation with Cody Schneider We recently had the pleasure of hosting Cody Schneider , a Denver-based entrepreneur and digital marketer, on my show. Cody, who has a rich background in marketing automation and content production tools.

Video 52

Video Hiring Scale Distribution 52

Hubspot Sales

APRIL 6, 2023

Marketing tools: Marketing campaigns and content creation tools help get your business in front of your target audience. Customer service tools: Customer service tools make sure your customers feel like their needs are tended to every step of the purchase process.

Trends 103

Trends B2B B2C Social Media 103

MarketJoy

JULY 14, 2020

Thoroughly study your P&L statement, marketing ROI, employees and merchandising costs, and overhead costs. Take advantage of feedback software that distributes post-purchase questionnaires to learn more about your consumers’ buying experience. At MarketJoy, we offer industry-leading market research for your business development.

How To 98

How To Social Media Scale Lead Rank 98

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. The sales funnel represents the theoretical customer’s journey to making a purchase. But, there’s one business concept that’s stood the test of time like no other.

Top of Funnel 228

Top of Funnel Funnel Lead Rank Sales Qualified Lead 228

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Unfortunately, many businesses are working with an outdated or surface-level view of their customers. But, we have a simple fix—surveys! Ready to learn more?

Survey 133

Survey B2B Webinar Metrics Buyer Persona 133

Zoominfo

SEPTEMBER 1, 2019

This is a troubling trend, considering the fact that trust is the foundation of customer loyalty. So let’s get into our top five strategies to build customer loyalty! Invest in Multi-Channel Customer Service. Great customer service is one of several factors that make a customer loyal to a brand.

Loyalty 130

Loyalty Customer Incentives Incentive 130

Janek Performance Group

DECEMBER 19, 2018

Rather, it’s a whole new department that serves as the main information hub for sales, marketing, and customer service.

Revenue 63

Revenue Distribution Analysis Trends 63

Apptivo

DECEMBER 12, 2022

It is therefore imperative that businesses – especially large manufacturers – have to manage the service team efficiently to retain customers. As per fortune business insights, The global field service management (FSM) market is projected to grow from $3.24 What software to use for Field service management?

Software 98

Software Software Scale System 98

Connext Digital

AUGUST 13, 2018

Technology is continuously evolving, prompting marketers and entrepreneurs to dive into digital marketing to increase brand awareness, reach their target market, and ultimately drive sales and profit. Digital marketing skills can be learned with patience, hard work, and determination. Data Analysis.

Paid Content 69

Paid Content Social Media Marketing Advertising 69

Hubspot Sales

JUNE 25, 2020

This started to change in the 1970s with mainframe systems to automate sales, but this was still limited to categorizing customers in spreadsheets and lists. In the 1980s, database marketing entered the scene , applying statistical methods to analyze and gather customer data. Share Your CRM with Marketing and Customer Service.

CRM 120

CRM Webinar Metrics Strategy Sales Qualified Lead 120

Apptivo

JUNE 8, 2021

Because of the increased usability of smartphones, a new concept has emerged for sales and marketing called Mobile CRM. It gives you insights into what’s going on in the field and how to distribute resources most effectively. This makes them choose your brand over others, hence giving you a competitive advantage in the market.

CRM 72

CRM Customer Service Data Distribution 72

Zoominfo

SEPTEMBER 3, 2018

As a marketer, you must have a clear understanding of your audience’s needs and interests to remain current, improve customer experience, and ultimately grow your business. Unfortunately, many businesses are working with an outdated or surface-level view of their customers. But, we have a simple fix—surveys! Let’s get started!

Survey 100

Survey B2B Webinar Metrics Buyer Persona 100

SugarCRM

JULY 20, 2021

Sentiment analysis is backed by Sugar’s powerful AI engine, SugarPredict , and will record sentiment for both the customer and the sales rep or customer service agent. We’ve made the Sugar Serve portal interface customizable, allowing customers to design their own portal with color schemes, logos, banners and more.

Analysis 49

Analysis Distribution Segment Engineering 49

Sales and Marketing Management

AUGUST 1, 2019

Author: Chris Mason So many of us begin our sales careers as representatives of a company, product, service or all the above. We learn the tricks of the trade, the importance of customer service, the power of relationship building and what it feels like to win and lose.

Hiring 189

Hiring Sales Leadership Insurance Insurance 189

Hubspot Sales

SEPTEMBER 27, 2021

Who’s responsible for marketing materials? Creating Marketing Materials. Although franchisees are responsible for how they advertise and market themselves locally, the franchisor needs to offer the materials and overall guidance for how franchisees should do this. Franchisors are also responsible for national marketing.

Hotels 98

Hotels Hiring Guidelines Retail 98

SBI Growth

OCTOBER 5, 2012

One of the core strengths of any small business is its ability to adapt and pivot with the market. You expect them to hunt new logos AND upsell existing customers. They are also your ad-hoc customer service team. Compare your sales team compensation to your competition and the market. This is a crucial mistake.

Compensation 257

Compensation Company Hiring Salary 257

Act!

FEBRUARY 28, 2024

The stages of the customer feedback loop You can divide the typical customer feedback loop into four broad stages. Each stage has distinct goals and should ideally involve the key stakeholders from your customer service , product development , data analysis, and marketing and sales teams.

Customer 52

Customer Analysis ACT Incentives 52