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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252
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The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 130
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How Sales Reps Are Hitting Quotas Without Hitting the Streets

Sales and Marketing Management

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. Company size has no bearing on the willingness to use virtual channels.

Lead Rank 339
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List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.

Segment 219
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ZoomInfo’s 10 Most Popular Companies

Zoominfo

All ZoomInfo products and services are fueled by a comprehensive database of companies and business professionals. Our customers use ZoomInfo’s tools to search for specific companies, employees within certain companies, revenue information, recent web mentions, financial details, and more. Let’s dive right in!

Company 100
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How to Choose the Right Field Service App for Your Company?

Apptivo

Summary When choosing field service management software , one faces a complex decision-making process due to the unique requirements of each company and the multitude of factors to consider. It’s crucial to align the software with the company’s individual needs to maximize its utility. What is a Field Service App?

Company 52
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Will You Take The Road Less Travelled or the Path of Least Resistance?

Bernadette McClelland

It would mean I’d shift the way I went to market as well as iterate my message. I expect 2023 to call for a new lens with which to look at the B2B approach to market. So what do we do with this very telling market feedback? It’s easier! After all, when you shift your environment, something energetic happens.

Travel 195