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How To Boost Client Retention – Without Customer Service or Account Reps

Sales and Marketing Management

Author: Ajay Gupta It’s well-known that keeping customers is much more cost-effective and profitable than securing new clients. Harvard Business Review estimated that customer acquisition is 5 to 25 times as expensive as customer retention. We use account managers and customer service reps on only a very limited basis.

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3 Ways to improve Your Customer Retention Scorecard

Babette Ten Haken

Do you have a customer retention scorecard? Any of the plethora of scoring systems which measure customer satisfaction and loyalty. And your own performance is measured and compared with the ratings customers provide on a quarterly basis. Customer retention matters when it is time to renew that contract.

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How to Increase Customer Retention, Lifetime Value and Reduce Your Cost Per Sale

Keith Rosen

If delivering exemplary customer service is a cornerstone to building your business, revenue, referrals and client retention, then why do most companies invest more time on customer acquisition instead of retention, fail at meeting customer expectations and ultimately lose business to competitors?

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Great Customer Service Doesn’t Equal Great Customer Experience

Partners in Excellence

I’ve been, at the encouragement of the service provider, changing our mobile plans to save money. I’m not changing vendor, just the plans. The funny thing is the customer service people I talk to on the phone are fantastic! From a customer service point of view, I can’t give them any higher compliments.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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How Sales Technology Impacts Recruiting and Retention

CloserIQ

The business case for adopting these systems often overlooks a very important component – the positive impact on sales team recruiting, onboarding, and retention. To that end, it’s pivotal to understand how to include sales hiring and retention when you’re building a business case for adopting new technology. That’s huge.

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Who Cares About “Outstanding Customer Service Experience?”

Partners in Excellence

Sometimes, I think we get customer service wrong. We sell the value of our outstanding customer service. Frankly, to me, the very best customer service experience is to have no customer service experience at all! ” So I think we sometimes get customer service experience wrong.