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WHY IS IT SO HARD TO ACCESS DECISION MAKERS?

Mereo

B2B decision makers have often been akin to the Viking warriors centered behind a shield wall. According to a past Objective Management Group analysis , only 1% of salespeople new to sales — those often with the onus of sales development — can get past the shield of gatekeepers to access decision makers.

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Can Sales Operations Insights connect End User Reality to Sales Fantasy?

Babette Ten Haken

Sales operations insights become key to translating end user experience to the C-Suite and sales organization. However, sales operations insights are only as good as the questions the C-Suite and sales organization asks of sales operations folks. Sales fantasy meets end user experience reality.

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COVID-19 accelerates expected B2B sales trends

Sales and Marketing Management

McKinsey & Company created its B2B Decision Maker Pulse , a survey of 3,600 B2B decision makers in 11 countries and 12 sectors across 14 spend categories. The objective is to identify how decision makers continue to learn and pivot their operations in the age of COVID-19.

Trends 156
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Five Ways to Amp Up Direct Sales

Sales and Marketing Management

It may be true that “sales is a numbers game”, but consider whether you need to buy/develop/cultivate more leads or if you have plenty of leads but need to qualify them better. Are you speaking to decision makers or gatekeepers or influencers? Sales automation. Sales operations. Sales enablement.

Hiring 222
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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Marketing and sales operations consequently became more proficient with technology. A recent ZoomInfo job description for senior director of revenue operations demonstrates this demand for versatility. The chief marketing officer, head of technology and ops, and sales vice presidents report to ZoomInfo’s chief operating officer.

Marketing 252
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6 steps to adapt effectively

Sales and Marketing Management

A survey of B2B sales operations by McKinsey & Company shows the pandemic has accelerated previous trends?—?omnichannel omnichannel selling, inside sales, tech-enabled selling and e-commerce. Re-map your customer decision journey to capture changes in the new normal, and use these insights to inform GTM model adjustments.

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5 trends in gaining more customer insight

Sales and Marketing Management

It’s all about your data – B2B companies will increase their focus on customer insights using customer data management investments in ABM, AI and other data-driven sales and marketing programs. The health of companies’ data will become imperative. They can qualify and route leads, engage with existing accounts, and generate pipeline.

Trends 289