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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Download this tool for Tips on Tracking Competitive Activity. Using social media for competitive intelligence provides another viewpoint into competitor activity. McKinsey Quarterly : Among 3,103 respondents, 75% use social networking or blogs to scan the external environment for new ideas. For instance: Trade Shows.

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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. . The rap was a success.

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5 Benefits of Lead Management Software for Your Business

SugarCRM

Someone who signs up for a webinar to find out more about project management is a lead for a project management software vendor. If those visitors enter an email address to sign up for a newsletter or download a whitepaper, they become leads. Here are some common lead generation techniques to consider: Free downloads.

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An Independent Study of DiscoverOrg Contact Data Accuracy

HeavyHitter Sales

  I’ve had the privilege to consult with over one hundred and seventy-five technology companies as a sales trainer, sales enablement consultant, and win-loss study researcher.  As part of a recent client engagement, I conducted a study to determine DiscoverOrg’s contact data accuracy.   About Steve W.

Study 60
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Personalization in Sales Outreach: How to Do It Right

Act!

Find out which social media platforms they use and what kind of content they share on each platform. Engaging with their content on social media is one particularly effective way to start a discussion. Share it across your social media profiles, and remember to tag them. fits into your sales strategy.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

You go to their website, and there is a button that says, ‘Download this now.’” Social Media: Table Stakes and the Challenges Linking to ROI. Concluding Thoughts: Consumerized B2B Software & the Resurgence of Field Sales. There’s a lot to learn there, and I’ve really enjoyed studying that.”.

Software 187
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How to Create a Targeted B2B Customer Profile

Zoominfo

A buyer persona is: Marie from North America who often deals with delays in the supply chain due to tech stack incompatibility, while her procurement team spends $10,000 a year on supply chain software. Let’s say your company sells accounting software that specializes in advanced finance analytics. Identify your best customers.