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Are you in Social Media Denial?

SBI Growth

With a more narrow focus, we can pinpoint social media. If you’re truly a student of buyer trends, social media should be your focus. Not sure whether your social media skills are keeping pace? Then download the LinkedIn Reality Checkup. Are you in social media denial? Buyers are online.

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Download this tool for Tips on Tracking Competitive Activity. Using social media for competitive intelligence provides another viewpoint into competitor activity. McKinsey Quarterly : Among 3,103 respondents, 75% use social networking or blogs to scan the external environment for new ideas. From where?

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Don’t Use Social Media for Direct Sales – Do this Instead

Pipeliner

Social media pervades almost every aspect of our lives, from catching up with classmates to sharing vacation photos with family. While social media continues to be a large part of how consumers spend their online time, shopping isn’t a high priority. This illustrates the value social media has in fostering brand loyalty.

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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. Sales case study takeaway : Whether you’re B2B, or B2C, the fact remains that you’re still B2H—Business to Human. Sales case study takeaway : Borrow reputation and breed familiarity.

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If Social Media Works for Passive Job Applicants, Why Not for Passive Sales Prospects?

Increase Sales

However times are changing as demonstrated through a study by Bullhorn earlier this year. Social media is now the primary marketing channel to reach those passive and reluctant skilled workers. This study revealed three other interesting facts regarding the use of social media by recruiters: 97.3%

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Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close

Zoominfo

That includes working with your sales team to identify the target buyer’s demographics, firmographics, preferred social media platforms, and where they are in the buyer’s journey. That’s where your inbound email and social media marketing come in. Lead Generation Through Social Media Marketing.

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How to Use Social Media to Recruit Channel Partners

Allbound

Understanding how to view partnerships from the partners’ point of view can be a powerful way to recruit, and social media is the perfect place to start. Before you dive into social media and start posting, you need to have a solid recruitment plan in mind. What social channels are your ideal partners on?