Mon.Oct 29, 2018

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World Series MVP Has Lessons for Sales

Score More Sales

Years ago, our company name was intentionally changed to Score More Sales because of the great analogies between professional, collegiate, Olympic sports and professional selling.

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Three Reasons Companies Struggle to Execute Value-Based Pricing Strategies

SBI Growth

Most companies acknowledge the merits of value-based pricing as an ideal. Why then, do so many companies struggle to execute it in practice? There are three reasons we frequently encounter: Confusing Product Value with Customer Value. Back in the early.

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. This kind of content positions you as a thought leader in a given field or industry, does not contain a sales pitch, and should never mention your company or brand except as the source of the content. 4 Examples of Product-Agnostic Content.

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What Is the Buyer's Journey?

Hubspot Sales

Buyers don't want to be prospected, or demoed, or closed. These steps add zero value to the buyer. Buyers are looking for additional information about your product that can't be found online. As a salesperson, you can personalize your sales process to the buyer's context by understanding the buyer's journey. In this blog post, we'll define the buyer's journey, and show you how to think through it when working prospects in your pipeline.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Unleashing the power of frontline sales management

Sales and Marketing Management

Author: BRAD WILSTED Companies pour enormous resources into growth. From sales force training and compensation to investments in sales processes and technology, organizations relentlessly seek to pull the right levers that will drive revenue growth and improve sales effectiveness. These efforts frequently end up with disappointing results, however, because most companies neglect the most powerful lever in their arsenal: their frontline, field-level sales managers.

More Trending

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Design and implement your best sales incentive ever

Sales and Marketing Management

Author: TIM HOULIHAN Maybe we’ve met. Was it was at a trade show or a conference? You said you’ve built a lot of sales incentive programs as a manager, and, not to toot your own horn, but they have worked pretty darn well. So, why read this article? With 20-plus years and more than 1,500 sales incentive programs under my belt, I’ve got some experience to share.

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“Just Give Me The Answers!”

Partners in Excellence

There’s a disturbing trend in developing the capabilities of sales people. It’s the focus on providing answers, rather than developing skills. We see this manifested in all sorts of ways: Increasing focus on scripting–whether it’s written or spoken communications. This is often cloaked in interesting ways, “Tell me the questions I should ask… ,” but sales people don’t know what to do with the answers.

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A knowledge gap crisis

Sales and Marketing Management

Author: Paul Nolan Before I began researching this issue’s cover story, I had no idea the lack of sales management training was as dire a problem as it is. We thought there was a gap in training for B2B sales managers, but quickly discovered that “gap” is actually a canyon (hence the cover image). In a 2017 report titled “Sales Managers: Overwhelmed and Underdeveloped,” CSO Insights reports almost 40 percent of organizations spend $500 or less annually on sales manager training.

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Are You Using Your Sales Performance Data Effectively?

Xactly

In this digital age, we’re constantly hearing about the power of data. It is one of the most powerful tools in the business world. However, like any tool, the value of data analytics depend on how you use it. For sales organizations, sales performance data can be a useful tool to drive strategic planning and increase performance. . Using a sales performance management (SPM) solution to analyze sales performance data, organizations can gain vital insights into the landscape they operate in.

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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What lies ahead

Sales and Marketing Management

Author: Paul Nolan A new year means a new calendar, and new trends to incorporate into your go-to-market strategy. Forecasting, it is said, is the art of saying what will happen, and then explaining why it didn’t. It may be a fool’s errand to predict what B2B marketing strategies will emerge in 2019, but trendwatching is an important skill for business leaders across all industries.

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The Greatest Businesses are the Greatest Story

The Center for Sales Strategy

Deepak Chopra was an interesting pick as Keynote speaker to open the Inbound 2018 conference. Deepak brings to mind meditation and alternative medicine more than cutting edge marketing techniques. But he had a few insights that we can apply to business within his message of consciousness and healing.

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7 Cold Calling Tactics You Aren’t Using But Should Be

MarketJoy

Cold calling isn’t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Even the small businesses are on board that it’s one of the best ways to move their business forward. Do you want to know how to get good results from cold calling easily? Why not consider changing the way you prepare for and close these calls?

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When You Should Promote a Sales Rep to Sales Manager

Janek Performance Group

Last time, we discussed why, contrary to popular belief, top sales reps can at times, make not so great sales managers. Which naturally raises the subsequent question, “When should we make a sales rep a manager?”. That you’re asking this question is smart policy – after all, internal promotions can make for a much smoother transition. The rep-turned-manager is familiar with your products and processes, and being able to authentically tout your policy of internal promotion is a powerful incentive

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Success Story: How BTG's New Sales Enablement Approach Led to Its Best Product Launch Ever

BrainShark

When sales reps weren’t meeting quota, the healthcare company implemented a new approach to sales enablement that yielded results.

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How to Address Five M&A Sales Effectiveness Challenges

Selling Power

In our integration work, we’ve found five common challenges sales organizations must address early to avoid losing great talent and failing to achieve the expected ROI.

ROI 59
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Do You View Clientele as a Beautiful Garden?

Pipeliner

The comparison of clientele and a beautiful garden came to mind as I was in conversation with a friend. Jane asked the question, “How do you handle difficult prospective and current clients?” She admitted it is difficult to be in the presence of some. My response was, Remove the weeds to make room for the fragrant flowers. Productivity and time efficiency are essential ingredients for successful sales.

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You Should Go Native With Salesforce – Here’s Why

LevelEleven

AppExchange was officially launched in 2006 and has exploded into the #1 business app store in the world! Over 70% of Salesforce customers are using apps created in or acquired through the vast AppExchange marketplace. The question is: are all apps created equal? The answer lies in the difference between apps that are native to the force.com platform and those that are not.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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How to Hire the Best Sales Reps: 11 Must-Have Traits of High-Performers

Growbots

According to a Gallup study, 25% of sales reps garner 57% of sales increases. Higher customer engagement rates also go to a fraction of those high performers. The bottom 25% of underperformers is selling less than they did the previous year. READ 9 Most Common Sales Mistakes (According to Sales Experts). As recruitment and training processes take a long time and absorb your resources, you want to higher those 25% of high performers.

Hiring 55
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What “Salesforce Native” Means (and why it’s important)

LevelEleven

Salesforce’s AppExchange officially launched in 2006 and has since evolved into the #1 business app store in the world. According to the CRM giant, over 70% of Salesforce customers are using AppExchange solutions today. Which then begs the question: are all AppExhange solutions created equally? The answer lies in whether the solution was built natively on the force.com platform.

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Part 1: Mastering Client Communications

Accent Technologies

Good communication takes time to master. But your efforts will pay off in the form of stronger client relationships and a steeper competitive advantage. Highly-successful organizations communicate effectively to their clients. To keep customers happy and loyal, it’s crucial for a company to stay open and connected with them. Excellent client communication, however, is hard work.

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Improving Sales Judgment is Key to Closing More Deals

BrainShark

It’s important to explore what sales enablement leaders can do to ensure their reps are always “audible-ready.”.

Closing 67
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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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Ten Risks Customers Face When Doing Business With You

Cincom Smart Selling

Manufacturers spend a lot of time analyzing and mitigating risk. Much of this activity is aimed at the internal processes … Continue reading "Ten Risks Customers Face When Doing Business With You". The post Ten Risks Customers Face When Doing Business With You appeared first on Cincom Blog.

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Let’s Talk Sales! Sales Management Tips Q&A with Charles Bernard – Episode 95

criteria for success

This week's Let's Talk Sales episode is all about sharing sales management tips! And today, we're focused on the questions, comments, and struggles sent our way via social media. As a reminder, this Q&A series is all about you! We want to help you to be the best that you can be--professionally and personally. So, [ ] The post Let’s Talk Sales!

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Q&A with Jason Loh, Global Head of Sales Solutions

Anaplan

Sales Tech Star recently conducted a wide-ranging q&a with Jason Loh, Global Head of Sales Solutions at Anaplan. We’re reprinting it here. Tell us about your journey in sales and how you reached Anaplan.

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Why are We So Tough on Those We Love?

Selling Fearlessly

A dear friend of mine—we’ll call her Joan—has three grown children, two daughters and a son; all are happily married with children of their own; all are living successful lives, which, in my opinion, is concrete evidence that Joan and her husband did a fine job of raising them. The older daughter, the middle child—let’s call […].

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

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How to Hire the Best Sales Reps: 11 Must-Have Traits of High-Performers

Growbots

According to a Gallup study, 25% of sales reps garner 57% of sales increases. Higher customer engagement rates also go to a fraction of those high performers. The bottom 25% of underperformers is selling less than they did the previous year. READ 9 Most Common Sales Mistakes (According to Sales Experts). As recruitment and training processes take a long time and absorb your resources, you want to higher those 25% of high performers.

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5 Ways to Keep a Decision Maker’s Attention

The SalesPro Leader

Decision makers, as we all know, are busy people. They are often in and out of meetings, on conference calls, and traveling. Keeping your decision maker’s attention is paramount to effective B2B lead generation. The article, 5 Ways to Keep a Decision Maker’s Attention originally appeared first on SalesPro Leads - Connecting You with Tomorrow's Buyers.

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The Secret Weapon That Can Solve Your Toughest Sales Challenges

Selling Energy

As virtually any of my trainings will attest, making a sale in today’s environment is incredibly complex. It’s more important than ever to be aware of who the players are, what is most important to them, and how to speak their language, often while juggling several other tasks at once.