Sales and Marketing Management

JULY 20, 2020

The case of Tupperware: a giant’s rise, fall, and (opportunity for) redemption . Once they have the knowledge and tools to make the change, your team just needs incentive and motivation. What kinds of content do they consume, what social networks do they use, and how do they entertain and educate themselves? And how you can too.

Face-to-face 194

Face-to-face Channels Social Media Lead Rank 194

Sales Hacker

OCTOBER 7, 2022

The conference provides education and certification, networking, and in-depth sessions focused on sales compensation, sales operations effectiveness, and sales analytics. One of those faces belongs to David Cichelli , consultant, educator, and author of multiple books, including Compensating the Sales Force.

Compensation 76

Compensation Conference Trends Incentives 76

Hubspot Sales

NOVEMBER 16, 2020

The contest's incentive structure is steep and high-stakes. Monetary incentives are probably the most straightforward award you can offer to whip your sales reps into shape. The latest iPhone, a new laptop, or any other fresh electronic commodity can be a powerful incentive to get more out of your team. Cash Bonuses.

Incentives 104

Incentives Incentive Real Estate Film 104

Zoominfo

SEPTEMBER 1, 2019

Provide Ongoing Customer Education and Training. This kind of ongoing education is particularly important in the B2B space, where products tend to be more multifaceted and are often updated with new features. We don’t simply refer to product training materials and educational content. Example of ZoomInfo’s knowledge center.

Loyalty 130

Loyalty Customer Incentives Incentive 130

LeadFuze

JULY 5, 2023

We’ll also explore how Sales Performance Incentive Funds (SPIFs) play a role in motivating teams. Incentives that Motivate Overachievers Effectively Don’t just stop at setting targets, my friend. Go the extra mile and offer incentives for those who go above and beyond. LeadFuze makes target-setting a breeze.

Motivation 52

Motivation Strategy Incentives Incentive 52

PandaDoc

JANUARY 29, 2024

But things can get a little mundane and stale between identifying new opportunities, generating leads, and converting those leads into customers. Now, let’s talk incentives. Incentives, or spiffs, can really boost motivation. But here’s the key – structure your incentives to make your goals more realistic and achievable.

Closing 52

Closing Proposal Incentives Incentive 52

Pipeliner

JULY 8, 2023

This can be achieved through effective pay, opportunities for development, and managing employees’ emotional well-being. He suggested that leaders should ask their employees what they want in their “tip jar,” beyond just financial rewards, to understand their motivations and provide opportunities for growth.

Video 52

Video Hiring Incentives Incentive 52

Sales and Marketing Management

FEBRUARY 8, 2021

Without e-commerce, B2B marketers miss opportunities to sell outside their geographical area, expand into new markets and appeal to the increasing number of engineers, purchasing agents and others who want to buy without human interaction. Resellers who did not agree or who were found to be in violation later were cut off.

Outsourcing Services 156

Outsourcing Services Channels B2B Incentives 156

Pipeliner

MARCH 1, 2023

In this blog post, we will discuss how you can reduce your water bills by investing in water-saving equipment, implementing conservation measures, and taking advantage of available rebates and incentives. It’s important to do your research and take the time to find out what incentives are available in your area.

Strategy 52

Strategy Incentives Incentive Scale 52

Janek Performance Group

APRIL 24, 2024

As such, performance reviews should be seen as opportunities. However, both managers and reps should view these as educational, not confrontational. This can lead to missed opportunities and delayed responses to customer needs. Provide meaningful rewards and incentives aligned with sales goals and performance metrics.

B2B 62

B2B How To Exercises Coaching 62

The Spiff Blog

AUGUST 17, 2023

Your goal is to offer the right incentive to drive specific sales behaviors. That’s why commission plans often miss the mark— either offering a suboptimal pay mix that doesn’t drive performance, or overshooting incentives and driving unnecessary costs. Personalize sales incentives. No two sales reps are the same.

Commission 77

Commission Compensation Incentives Incentive 77

Sales and Marketing Management

OCTOBER 29, 2018

If you’re not already implementing it in your content marketing strategy , then you’re missing out on a huge opportunity to reach potential customers while positioning yourself as an expert in your industry. Companies use webinars to educate prospects, showcase their expertise and get leads. Whitepapers. Blog Posts and Articles.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Hubspot Sales

APRIL 11, 2023

Sales representatives may seek out new opportunities that include better pay, more benefits, less stress, or greater flexibility. Declining sales opportunities may mean that many salespeople will jump ship for employers that offer a base salary. Remember, employees who see opportunities to learn and grow are 2.9

Churn 114

Churn Hiring Survey Hubspot 114

Highspot

OCTOBER 11, 2023

Incentives and Recognition Reward top performers with appropriate incentives and recognition. Incentives, training, engagement, and process strategies are proven to work based on the motivation and urgency they drive upon sellers. Communication Foster open and transparent communication within the team.

Sales Management 59

Sales Management Strategy Lead Rank Lead Scoring 59

Highspot

JANUARY 28, 2024

For awareness, educational blogs and eBooks build trust. Educational collateral position your brand as a trusted source. Research indicates an opportunity for salespeople: only 5% of potential buyers are currently in-market, but the remaining 95% are likely to consider a purchase decision in the future.

Collateral 96

Collateral Top of Funnel How To Distribution 96

Highspot

NOVEMBER 25, 2020

Not only are they key to landing your go-to-market strategy for the upcoming year, but one of the few times your entire sales team will be together, making them valuable opportunities for camaraderie and connection. Companies invest in annual sales kickoffs for three reasons: to inspire, motivate, and educate their sales teams.

How To 122

How To Education Maximizer Motivation 122

Zoominfo

OCTOBER 13, 2021

“It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” As a rule, the gift increases and matches the opportunity value the further you go down the funnel. Top of the funnel (TOFU) TOFU is the pre-opportunity stage. It’s important to optimize gift value.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Smooth Sale

FEBRUARY 2, 2023

Step 2: Invest in Real Estate Education The goal is to maximize your returns on investment and reduce risks associated with investing in real estate. It is essential to educate yourself on all aspects of the business. These connections help guide the process by offering advice about market trends or areas where opportunities exist.

Real Estate 78

Real Estate Hiring Education Trends 78

DiscoverOrg Sales

JANUARY 29, 2016

The staffing industry is a well-established one in the business world, and money-based incentives have long been the primary mode of motivation. Suzanne Fogel, Chair of the Marketing Department at DePaul University’s Driehaus College of Business, questions how powerful money-driven incentives are for this younger generation.

Motivation 120

Motivation Incentives Incentive Commission 120

Pipeliner

NOVEMBER 22, 2021

Education marketing is a sort of marketing that promotes and assists institutions and individuals in utilizing important educational content. Courses, how-to videos, research papers, books, and software programs for desktop computers and mobile devices are all examples of educational content.

Paid Content 52

Paid Content Strategy Marketing Social Media 52

Hubspot Sales

JUNE 16, 2022

Create training and education opportunities. Create training and education opportunities for your employees. Providing those opportunities is also a significant way to retain employees. You might have to inform employees of new incentives for high-performing team members. It helps employees stay productive.

Sales Goal 79

Sales Goal Examples Sales Management Hiring 79

Sales Hacker

SEPTEMBER 29, 2023

For example, some marketing leaders are finding excellent budget trimming opportunities with ineffective paid media, while others whose GTM motions have a demand capture component are still seeing good returns. There is no one-size-fits-all!

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Xactly

OCTOBER 3, 2018

Consider your sales incentive plan –it works in the same way. Download our "Ultimate Guide to Sales Compensation Planning" for incentive best practices and everything you need for a sales comp plan design project. A little can go a long way with incentives. Continue Training Reps After Onboarding.

Top of Funnel 67

Top of Funnel Incentives Incentive Compensation 67

Crunchbase

JANUARY 18, 2022

To do this, the SaaS sales process is multistep, involving consumer education through presentations, tutorials, SaaS events and trials. This is your opportunity to sell the solution. If necessary, throw in an incentive to make it happen. Best for educating prospects. The SaaS sales process unpacked.

Sales Process 85

Sales Process Lead Rank Sales Qualified Lead Lead Scoring 85

Highspot

JANUARY 4, 2024

Customer Buying Experiences Educate sales reps to understand and anticipate customer needs and behaviors, enabling them to tailor their approach and personalize interactions. Encourage participation in webinars and online forums for broader learning opportunities. Use feedback to refine the training program and sales strategies.

Webinar Metrics 52

Webinar Metrics Training Strategy Ideal Customer Profile 52

The Spiff Blog

MARCH 8, 2023

Although women make up just over half of the college educated workforce, they hold less than one third of B2B sales jobs ( source ). Despite the challenges women face securing, maintaining, and growing in a sales career, research shows that, when given the opportunity, women regularly outperform men.

Face-to-face 76

Face-to-face Incentives Incentive Commission 76

SalesLoft

OCTOBER 26, 2023

Offer discounts, share free and educational content targeted at their pain points, or invite them to online events like webinars. A satisfied customer base already gets value from your products and services, and sellers can honor that connection by offering exclusive incentives that genuinely improve their experience.

Scale 52

Scale Customer Loyalty Social Media 52

Score More Sales

JUNE 2, 2014

All of these items help educate buyers at the stage that they are in – about issues they may be dealing with, and about the possible solutions – including yours. You can increase sales just in this one area alone – being motivated enough with great contacts to make and incentive to do so. Increase Opportunities.

InsideSales 221

InsideSales Lead Rank Lead Scoring Ideal Customer Profile 221

The Spiff Blog

JUNE 6, 2023

I’m excited to have an opportunity to build processes and improve the hiring experiences for both hiring managers and candidates at Spiff. I am excited to have the opportunity to work with some of the brightest minds in the industry and to help create something truly special and impactful!

Meeting 67

Meeting Travel Engineering Hiring 67

Xactly

SEPTEMBER 5, 2018

Watch the webinar, "How Best-in-Class Companies Approach Incentive Comp” to learn compensation best practices and see how with 13+ years of empirical industry pay and performance data from Xactly Insights is helping companies strengthen their sales compensation plans. How many of their accounts need to be educated? Online Marketing.

Examples 78

Examples Compensation Incentives Incentive 78

SBI Growth

MARCH 21, 2013

Use this opportunity to establish your expertise. Educating Buyers – Commercial Insight that educates buyers on issues your firm is uniquely positioned to solve. The purpose of your campaign is to incent the buyer to act. Engage Existing Customers - Once someone becomes a customer, you can’t forget about them.

Campaigns 319

Campaigns Lead Rank Lead Scoring Leads 319

SocialSellinator

AUGUST 24, 2022

Educate them about your product or service. In the Interest stage, you can use content such as blog posts and infographics to educate potential customers about your product or service. This is because social platforms provide more opportunities for customers to interact with brands. The key to this stage is education.

Paid Content 114

Paid Content Social Media Top of Funnel Funnel 114

Nutshell

MARCH 19, 2024

Better forecasting: Improved sales productivity sets the pace, giving you the opportunity to measure performance, set averages, and make more accurate predictions about upcoming sales revenue. Motivate with incentives Keep team morale high through inter-team competitions and incentives. Not ready for a trial yet?

How To 71

How To Sales Qualified Lead CRM Face-to-face 71

The Spiff Blog

JUNE 1, 2023

Well, there’s another side to that coin – sometimes, reps respond to the threat of a clawback by playing it too safe, dismissing quality opportunities that pose even the slightest risk of not working out. Educate sales reps on the reasoning behind the clause. That’s easier to enforce and understand.

Commission 77

Commission Compensation Cancellation Strategy 77

No More Cold Calling

SEPTEMBER 21, 2017

It’s sneakier than gender discrimination or racial prejudice of old, but just as damaging for careers, relationship-building opportunities, and account based sales teams. The more they educate themselves on the industry and trends, the deeper conversations they have, and the faster their sales processes accelerate.

Cold Calling 266

Cold Calling Loyalty Account Intent 266

SalesLoft

JUNE 25, 2020

This not only allows your organization to gauge candidate interest but serves as an opportunity for those in attendance to get a feel for the leadership style and company values. . If your sales org isn’t prepared to offer a competitive offer during this time, be sure to highlight any additional incentives that your company provides.

Quota 64

Quota Hiring Incentives Incentive 64

Partners in Excellence

JUNE 15, 2020

The future of sales has to mirror the shifts in how customers buy, it has to help them be more effective in identifying and opportunities, problems, challenges to their ability to grow and achieve their goals. We know customers educate themselves through multiple channels and sources–not just a web site, not just through sales people.

Channels 96

Channels Skype Face-to-face Social Media 96