The Spiff Blog

NOVEMBER 22, 2022

If you’re currently creating sales comp plans for the new year and are struggling to come up with compensation plans for your sales engineers, you’re not alone. The best sales engineers are technically-minded like an engineer, forward-thinking like a product manager, and have the selling chops of an AE.

Engineering 71

Engineering Compensation Commission Motivation 71

Zoominfo

APRIL 25, 2021

That piece of AI technology is revolutionizing the buyer journey today, and it may make you wonder: Is it time to add chatbots (or live chat) to your demand engine? It’s the very thing you need between your sales team and future prospects. That little chat pop-up in the corner that’s just calling your name (literally).

Demand Generation 100

Demand Generation Demand Generation Targets Engineering Top of Funnel 100

Allego

FEBRUARY 13, 2024

Modern revenue enablement bridges the gap between buyer expectations and sales capabilities. Enter the concept of modern revenue enablement — a strategy that doesn’t just aim to bridge the gap between buyer expectations and seller capabilities but seeks to create a seamless, integrated experience that benefits all parties involved.

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Revenue B2B Scale Buyer 62

Chorus.ai

APRIL 11, 2022

Today, Sutton is the vice president of revenue operations at ZoomInfo. I used to do Rubik’s Cube competitively,” Sutton recently told the Revenue Innovators podcast. “I What is Revenue Operations? For example, does sales have the pipeline it needs to deliver on revenue goals for the quarter? Request a demo.

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Cost per Acquisition Revenue Cost per Lead Lead Rank 117

Zoominfo

JULY 5, 2022

This makes routing marketing leads to your sales team a critical step for driving revenue growth. A modern routing strategy that’s built for revenue growth includes three main elements: Integrated account-based selling tools The ability to route any object (e.g. The higher the possibility, the higher the lead score.

Lead Rank 130

Lead Rank Lead Scoring Revenue Leads 130

Sales and Marketing Management

JANUARY 30, 2019

With modern tools like data scraping, sellers have access to a wand – no magic required. For example, their salespeople haven’t discovered that scraping allows them to understand the words and phrases associated with an ideal customer by sifting through internet clatter to identify keywords that could lead to qualified prospects.

Data 204

Data Revenue Hiring Infusion 204

Hubspot Sales

APRIL 12, 2023

Reasons to Be Tracking Sales Activity 3 Steps to Implementing Sales Activity Management Top 10 Sales Tracking Software Reasons to Track Sales Activity Increased Revenue Sales activity management can help your team increase revenue. For example, let’s say you missed last quarter’s revenue goal. Analyze best practices as well.

Revenue 121

Revenue Proposal SalesForce Lead Rank 121

Sales Hacker

SEPTEMBER 16, 2021

But during the last few years, new nomenclature has emerged, such as proof of value (POV), pilot, guided trials, and workshops that can cause confusion both with prospects and account executives as to what should be used to win the opportunity. Sellers rely on pre-sales professionals to manage this evaluation process from beginning to end.

Top of Funnel 74

Top of Funnel Revenue Engineering Funnel 74

Sales Hacker

MARCH 29, 2021

Building the right partner tech stack can dramatically increase the revenue flowing from your partners, even if your partnership team is small. The growing role of partnerships in driving revenue. Ensuring partnerships, sales, product, engineering, and customer success teams have the information they need when they need it.

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Revenue How To Ideal Customer Profile Software 101

Score More Sales

AUGUST 26, 2014

I’m the kind of person who gets into an airplane and am still amazed how they always take off and land hundreds or thousands of miles away (at least all of my flights have, and nearly all flights do) To see the advances in marketing tools and sales tools – it’s really phenomenal what software can now do. Expand Your Pipeline.

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B2B Revenue B2C Ideal Customer Profile 232

SBI

APRIL 1, 2020

TechTarget Launches Verified MSP Targeting Powered by Priority Engine Purchase Intent Platform. Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the release of Verified MSP Targeting powered by Priority Engine TM , TechTarget’s SaaS-based purchase intent insight platform.

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Intent Engineering Intent Data Enterprise 79

InsideSales.com

OCTOBER 23, 2020

An ending about which tools the man should use to fish? The soft skills of selling will always be the most important, but handing your team the proper tools will enhance their abilities and efficiencies. Many are juggling so many prospects they lose count. Prioritization: Create a Repeatable Revenue Engine That Works For You.

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Tools Lead Rank Lead Scoring Vendor 98

Nutshell

JUNE 6, 2019

Getting to know your potential buyers is a huge factor in bridging that gap, and the best way to accomplish that is by doing personal research on each prospect before you reach out to them. Tools for researching companies: Google. Your goal as an effective salesperson is to position yourself as a trusted advisor rather than a seller.

Research 95

Research Tools Prospecting Buyer 95

Vengreso

JULY 18, 2023

Generative AI for Sales Prospecting is an uncharted territory for many. This innovative tool addresses a common challenge – maintaining regular interaction with prospects and clients on LinkedIn. For instance, imagine launching Viva Sales a tool incorporating this cutting-edge tech into your business operations.

Lead Rank 52

Lead Rank Lead Scoring Prospecting Retail 52

Mindtickle

APRIL 7, 2023

What is revenue enablement? Revenue enablement is the next iteration or V2 of sales enablement. It’s the idea that all revenue-generating teams at an organization — not just sales — are empowered with the same tools and data. Revenue enablement vs. sales enablement: How are they different?

Revenue 52

Revenue Face-to-face Collateral Lead Rank 52

Score More Sales

APRIL 30, 2013

The “S” stands for social, and indicates that a CRM system has the capability to interact with and bring in social media content right into customer and prospect records. Many CRM tools are set up in a complicated way so a rep spends too much time learning them and then using them. So how can we increase revenues with CRM?

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CRM Revenue SugarCRM System 291

Gong.io

OCTOBER 12, 2022

Ahhh … Revenue Intelligence. Heck, Gong has been in the Revenue Intelligence game since it started in 2019. But what exactly is Revenue Intelligence and why it is an essential tool for any B2B company to be using? What is Revenue Intelligence? Our Revenue Intelligence software helps with: .

Revenue 62

Revenue Marketing Top of Funnel Call-back 62

Sales 2.0

AUGUST 22, 2022

I’ve been reviewing some key books in sales and marketing to refresh my knowledge of some of the fundamentals to building world-class “revenue engines”. In fact, she argues that gating content is part of how “we treat prospects like dirt!” I’m sharing my summaries here. The second book I’m covering is No Forms.

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Cold Calling Lead Rank Intent Data Marketing Qualified Lead 195

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies.

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Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Sales Hacker

MARCH 8, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. Stuck trying to engage a prospect? Let’s get into it. Efficiency.

Lead Rank 94

Lead Rank Referrals Lead Scoring Ideal Customer Profile 94

Score More Sales

JANUARY 17, 2013

It has been the case that many sales tools have been unapproachable for smaller and SMB sales teams due to the financial investment as well as the time and expertise to get some tools in place. The Good News – Tools Can be Easy to Try Out and Implement. Some even offer immediate results. Companies do this all the time.

Tools 230

Tools Hiring Report Face-to-face 230

SBI

JANUARY 31, 2020

TechTarget Priority Engine Email Alerts Help Sales Teams Take Immediate Action on the Best Opportunities in Their Territory. Priority Engine Email Alerts provide reps with quicker and easier access to this powerful intelligence and is the latest in a series of releases aimed at vastly increasing sales productivity and effectiveness. “The

Engineering 74

Engineering Territories Opportunity Intent 74

The Pipeline

OCTOBER 3, 2019

The first step is to identify ideal prospects is to look in the current customer base by firmqographic details. Most companies will look for customer accounts by similar size, location, industry, revenue, and tech stack. Give those accounts reasons to evaluate your solution. First Step. Second Step.

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Account Account Based Marketing Ideal Customer Profile Exercises 251

Zoominfo

NOVEMBER 20, 2023

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. From content creation to market analysis, AI tools can help marketers to work smarter, faster, and more effectively.

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Data Scale Lead Rank Marketing 130

No More Cold Calling

OCTOBER 1, 2020

I wondered about those in non-traditional sales roles like customer success, CPAs, attorneys, architects, engineers, and consultants—who are now being asked to sell. It takes roughly eight touches for sales reps to reach cold prospects. Are Referrals Your Priority … or an Afterthought? Listen to the podcast. Dylis Guyan Podcast.

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Referrals Cold Calling Sales Qualified Lead Call-back 373

Pointclear

JANUARY 26, 2012

These are the five essential channels you can rely on for generating a steady stream of inquiries that you can then convert to qualified leads, and have a prayer of closing enough sales to meet your revenue quota. With 18,500 business lists available for rent in the U.S.,

Media 233

Media Direct Mail netFactor Trade Show 233

Mereo

APRIL 23, 2020

For every business — from two-person startups to cross-continental Fortune 50 organizations — there are interdependent operational disciplines at play in selling that feed the overall revenue performance engine: demand progression , solution marketing , solution management , sales operations and sales enablement.

Revenue 53

Revenue Scale Engineering Buyer Persona 53

Zoominfo

SEPTEMBER 5, 2023

Predict Future Sales Trends By incorporating accurate firmographic data — industry, company size, location, and revenue — with relevant signals that reflect up-to-date buyer behavior, data teams are able to build AI models that can better predict future sales trends.

Lead Rank 130

Lead Rank Data Marketing Segment 130

Score More Sales

FEBRUARY 27, 2013

As a long time Twitter user and fan, I have directly seen how more than 100 companies – mostly B2B find prospects and even close business through their Twitter account. Doing this alone can give you enough good reasons to contact prospects and existing customers to add value. 2. Become an Influencer in Your Industry Niche.

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Twitter Strategy Prospecting Promotion 232

SBI

MAY 2, 2018

And they continue to keep us because our customers regularly exceed revenue and profit projections thanks to our AI. The guidance generated by our AI engines enables sales reps to effectively manage all of their accounts and product SKUs. Nancy: How do you work with prospective customers to help them assess your solution?

Revenue 139

Revenue How To ROI Case Study 139

Chorus.ai

DECEMBER 10, 2019

Almost a month is spent in cold prospecting by BDRs, another 60 odd days in the discovery and late deal stages with an AE and then, with some luck, it’s years and years of meetings with customer success and account managers. One of the interesting stats we have in this report is how the typical deal cycle splits up into different stages.

Conversion 88

Conversion Revenue Hiring Enterprise 88

DiscoverOrg Sales

MARCH 3, 2017

Prospecting Skill. Sales teams that were rated as “Weak” or “Very Weak” in prospecting skills, storytelling, tech savvy, and knowledge of products & buyers experienced lower than the median revenue growth. Weak Prospecting Skills. While not every sales role requires prospecting skills (i.e. Experience.

Hiring 120

Hiring Revenue Lead Rank Lead Scoring 120

Mereo

JANUARY 24, 2024

AI offers faster, more-efficient and more-productive prospecting and selling capabilities to B2B sellers. Yet, some sellers fail to use these tools for what they are. They miss connections and confuse or repel prospective clients. AI cannot know that you enjoyed a game of golf with this prospective buyer last month.

Ideal Customer Profile 81

Ideal Customer Profile Lead Rank Lead Scoring Segment 81

Sales and Marketing Management

OCTOBER 26, 2020

The flowering of virtual sales channels and tools flies in the face of four myths, as documented by Bain & Company’s recent survey, conducted with Dynata, of more than 300 B2B buyers and sellers in the US, UK and Canada. Getting virtual sales right involves far more than using digital tools.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Mereo

NOVEMBER 3, 2022

In the last few years alone, we at Mereo have started working with a lot more Chief Revenue Officers who oversee teams involved in this entire lifecycle, for example. We also are beginning to hear of — and actually even help plan — more revenue kickoffs for 2023. Will revenue kickoffs become the new sales kickoff in the near future?

Revenue 41

Revenue Scale Sales Enablement Exercises 41

Hubspot Sales

DECEMBER 14, 2022

The prospect of being able to make multiple interest-free payments over time can encourage shoppers to buy more, which results in more revenue for vendors. On revenue, White noted that Walmart won't make any money from these newly launched virtual experiences for now. Image Source. How to Set Up Cashless Payments.

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Tools Banking Retail How To 122

DiscoverOrg Sales

JANUARY 22, 2018

As DiscoverOrg’s Manager of Strategic Accounts, I’m always looking for ways to use personal touchpoints to engage prospects via email. I start with a thoughtful, well-researched cold email that shows just how well I knows my prospect – both the pain points they experience in their job, as well as their personal interests.

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Prospecting Decision Maker Ideal Customer Profile Data 258