How to Create an Ideal Customer Profile (ICP) to Target the Right Customers
DiscoverOrg Sales
NOVEMBER 14, 2018
The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? First, let’s level-set on why you should go through this exercise in the first place. Two words: finite resources. You can’t market to everyone. How do you rally?
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