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10 Common Issues in Running a Vacation Rental Business and How to Overcome Them

Pipeliner

Owning more properties always means more houses to clean as well as more social media and online travel agency (OTA) listings to update. Thankfully, choosing the right vacation rental software can provide your rental business with a hub for managing many of the most common activities needed to maintain and promote vacation properties.

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5 Actions to Generate More Sales from Existing Customers

Sales and Marketing Management

While this exercise can be a painful, it's important to ask openly and honestly what the issue was. Lisa Jaeger is a partner in the Frankfurt office, managing Simon-Kucher’s Media practice. Responsibilities won’t be too diffuse, interventions won’t occur too late, and there won't be any more problems sharing best practices in sales.

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How to Create an Ideal Customer Profile (ICP) to Target the Right Customers

DiscoverOrg Sales

First, let’s level-set on why you should go through this exercise in the first place. Developing an ICO should be viewed as a strategic exercise that must involve sales, marketing, and leadership to develop and agree upon the definition and parameters of the characteristics feeding into that definition. Two words: finite resources.

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8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

Here, you will learn how this exercise can help grow your business. For example, suppose posting social media content at a particular time used to generate 20,000 engagements, but now you barely get 1,000; in that case, descriptive analysis recognizes this drastic change and tries to figure out why this is the case.

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Hiring B2B Sales Professionals During and Post COVID-19

Sales and Marketing Management

List your current job postings on your company's website, social media, and other job portals. Take help from your current employees to get the word out by leveraging their social media. Kelly Barcelos is a content marketing manager for Jobsoid , a recruitment software and specializes in HR.

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The Risks of Personalization: When Marketers Cross the Line

Zoominfo

Example : A prospect fills out a form on a landing page for a new security software. They unsubscribe from your emails but continue to see frequent ads on their social media pages. Annoyed with the constant contact, the prospect leaves a negative comment on the brand’s social media pages. Unauthorized personalization.

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How to Improve Sales Productivity and Boost Team Efficiency

Nutshell

Adoption of new technology: As technology plays such an important role in the modern sales landscape, it’s essential to evaluate how your reps use software such as a CRM to manage leads and how they deal with tech updates or changes. CRM software There’s a reason CRM software is at the top of this list.

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