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Why and how to align sales enablement and product marketing to drive greater revenue

BrainShark

Product marketing professionals (sometimes called solutions marketing) have a broad set of responsibilities, ranging from product launches and persona research to product messaging, go-to-market strategies, and more. See also: 5 Projects to improve your sales and marketing alignment with sales enablement.

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What is Sales Engagement and How is it Different From Sales Enablement?

Mindtickle

Instead, the most successful sales organizations understand the importance of a solid sales engagement plan. In this post, we’ll explore what sales engagement is, why it’s important, and how sales engagement differs from sales enablement. What is sales engagement?

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5 Sales Enablement Ideas You Can Use Today

Showpad

A comprehensive and well-thought-out sales enablement strategy can be exactly that advantage. Modern sales managers have a lot on their plates and may not have had the time to plot out enablement in a way that would work most effectively for their unique needs. Strengthen the bond between your sales and marketing teams.

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Uplevel Your Tech Stack in 2020 with Sales Enablement

Seismic - Sales Effectiveness

Are you seeing 20/20 when it comes to aligning your sales and marketing teams in the new year? Are you looking to: Increase sales productivity? Better manage your marketing collateral? Now imagine if your sales team had instant access to the most relevant materials that resonate with the audience they are addressing?

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The Recipe for a High-Impact Sales Enablement Program

Mindtickle

It’s never been harder to be a sales enablement professional. The pressure to accelerate ramp times and improve sales onboarding often doesn’t come with more headcount and budget. Sales enablement programs: What they are and why they’re important for sales teams. Marketing messaging and positioning.

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How to Motivate Sales Reps to Use Marketing Content

Allego

Why don’t sales reps use all the marketing content your organization creates? Sales teams are often unaware that certain content exists, so they spend time making their own, leading to inaccurate product information or messaging. Marketing toiled over this content, so how can you motivate your sales team to use it?

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Sales Tech Game Changers: How to Improve Sales Enablement & Readiness

SBI

We call it Sales Tech Game Changers. This week I interview Brendan Cournoyer, VP of Marketing for Brainshark. Nancy: What are the top 3 ways your solution changes the game for a sales organization? Brendan: Brainshark provides a comprehensive platform for sales enablement and readiness.