Sales Talk for CEOs: Finding Success Through Channel Partners with Barb Kinnaird (S2:E13)
Alice Heiman
MAY 5, 2022
Research in this area led Barb (and the company) to a huge mindset shift: from focusing on product features and end-users, to concentrating on channel partners. Barb Kinnaird, #CEO of @Response_Bio, shares her strategy for finding #success by supporting #channelpartners. A shift in focus to channel partners. [22:26]
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