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Incentive Gift Cards Continue to Delight

Sales and Marketing Management

Author: SMM Research from the Incentive Gift Card Council (IGCC) and the Incentive Research Foundation (IRF) shows the majority of U.S. are increasingly using gift cards as a reward tool for multiple groups (channel, sales, employee and customer), and that investment in gift card rewards is both significant and growing.

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Google Ads Leads vs Website Traffic: Boosting Success

LeadFuze

Whether you’re a digital marketing specialist, an eCommerce business owner, or simply someone looking to grow their online presence, the debate between Google Ads leads vs website traffic is likely on your radar. On the other hand, Google Ads offers targeted lead generation which could result in higher conversion rates.

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Some Additional Thoughts.

Sales and Marketing Management

In my work with sales executives from corporations large and small, I repeatedly see that team rewards are easily overlooked in favor of individual incentives. And while individual incentives are critical to the success of any sales organization, most companies are not fully invested in supporting the team environment.

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You don’t reward generations

Sales and Marketing Management

Google “Millennial generation” and you’ll get over 28 million hits. But when it comes to incentives, you don’t reward a generation. Every incentive program needs the right awards to engage and inspire their target participants. Life stages tend to outweigh generational difference when it comes to incentive awards.

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[Message to Management]: Top Earners Deserve More of Your Time

No More Cold Calling

Now it’s up to the sales manager to coach, motivate, and incent everyone else—the average performers. When it comes to coaching, are we focusing on the wrong group? Opportunities to grow, learn, and advance are much better incentives. This is how it’s always worked in most sales organizations. Want Proof?

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TSE 1113: Leveraging Sales Incentive Data to Increase Performance and ROI

Sales Evangelist

Sales is equal parts art and science and one of the keys to success is leveraging sales incentive data to increase performance and ROI. Jason Atkins is the founder of 360 Insights, a software platform that enables large brands to execute all of their channel incentive strategies. Then align the incentives across the journey.

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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Gmail’s New Spam Laws — What Sellers Need to Know To keep inboxes safer and less cluttered, Google has rolled out new requirements for bulk email senders, which is any account that sends over 5,000 emails a day to Gmail accounts. Offer incentives and valuable content to ensure that subscribers stay engaged.