Vendor Neutral

APRIL 22, 2021

Do You Have a Value Driven Strategy to Enhance Client Retention? It is little surprise client retention is so prominent in the minds of businesses leaders today. What is the role of value in these efforts, though, and what are some methods for improving retention in today’s selling landscape? Why Client Retention Matters.

Retention 59

Retention Webinar Metrics Strategy Cancellation 59

Sales and Marketing Management

FEBRUARY 22, 2018

with companies losing about one out of every three reps each year, according to The Bridge Group. and its link to retention and revenue?—?77 Author: Jim Ninivaggi, Senior Vice President of Business Development, Brainshark Sales rep attrition remains a vexing issue for organizations?—

Retention 192

Retention Hiring Lead Rank Quota 192

Zoominfo

JANUARY 15, 2021

Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Today we’re covering how sales teams can benefit from both sales and market intelligence along the buyer’s journey. What is Market Intelligence? What is Sales Intelligence?

Sales Qualified Lead 207

Sales Qualified Lead Marketing Marketing Qualified Lead Lead Rank 207

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

Analysis 273

Analysis Marketing Lead Rank How To 273

Crunchbase

DECEMBER 28, 2021

But while every business must focus on acquiring new customers from their target audience, customer retention gradually assumes an even more important role when it comes to marketing and brand identity. Let’s take a look at five customer retention strategies you can use to win back lost sales and keep loyal customers for years to come.

Retention 52

Retention Strategy Customer Top of Funnel 52

Sales Hacker

SEPTEMBER 28, 2021

Why attrition and retention matter so much right now. The hardest job market in a decade [10:20]. The hardest job market in a decade [10:20]. Sam Jacobs : What’s your perspective on the job market and on compensation? Those things go a long way when you’re looking at employee retention.

Retention 81

Retention Benefit Scale Hiring 81

Zoominfo

FEBRUARY 10, 2021

Customer retention is an excellent method to increase customer lifetime value (CLV). CLV shows how much revenue an individual or groups of customers can generate through your relationship with them. CLV shows how much revenue an individual or groups of customers can generate through your relationship with them.

Lead Rank 246

Lead Rank Lead Scoring Revenue Customer 246

SBI Growth

MARCH 27, 2021

On today’s special edition of the Revenue Growth Help Desk, we celebrate Women’s History Month and are joined by three inspiring women leading the charge in revenue growth: Debra Walton, Chief Revenue Officer, Data & Analytics, London Stock Exchange Group,

Leads 177

Leads Marketing Qualified Lead Marketing Analytics 177

Smooth Sale

JANUARY 26, 2022

Attract The Right Job Or Clientele: Note: Our collaborative Blog offers insights upon asking, ‘ Do You Want Key Tips for Better Business Marketing This Year? You have much to think about when you are trying to focus on making the right choices and being able to improve your company marketing this year. Find Your Marketing Niche.

Trade Show 147

Trade Show Hiring Social Media Marketing 147

DiscoverOrg Sales

OCTOBER 3, 2018

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Engagio is a B2B SaaS software company focused on helping marketers and salespeople drive the best business value for their company.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

LeadFuze

JULY 23, 2023

Whether you’re a startup founder, small business owner, or marketing professional, understanding how to find your target market is crucial for your success. In this guide, we’ll explore proven strategies on how to find your target market. Why is Identifying Your Target Market Important?

Demographics 52

Demographics Marketing Segment Social Media 52

Alice Heiman

SEPTEMBER 20, 2023

Spencer Wixom from The Brooks Group says that his research shows the answer you likely will get if you ask is prospecting and discovery calls. In the price-sensitive market landscape, he champions the mantra of selling value over price, urging sellers to convey their solution’s tangible ROI. Why, because it’s hard.

Hiring 84

Hiring Groups Demographics Lead Rank 84

Revegy

JULY 12, 2022

In a mediocre world of B2B, every department works in a silo attempting to reach their own group goals. Sales is trying to close more deals, marketing is trying to create more leads, and customer success is trying to ensure retention. Sometimes there might be a little crossover, but generally, these three teams do not […].

Account 52

Account Customer Marketing Retention 52

Smooth Sale

APRIL 19, 2024

Martin is VP of Marketing for The Jacobson Group, the country’s premier insurance talent acquisition firm. Martin is responsible for the ongoing marketing and branding efforts of The Jacobson Group. Provide Feedback Mechanisms Feedback is a cornerstone of professional improvement.

Hiring 85

Hiring Insurance Insurance How To 85

SBI Growth

DECEMBER 2, 2013

As CMO, you’re constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to the market demands? Perhaps in the past you laid out a multi-year marketing plan, or simply went year-to-year. It’s a solid marketing plan with an agile process approach.

Demand Generation 310

Demand Generation Demand Generation Targets Marketing Buyer Persona 310

Mereo

NOVEMBER 15, 2023

A leading global financial technology (FinTech) client recently reached out with a big request: They wanted to completely overhaul their go-to-market organizational structure, roles and relationships. There are a number of factors that should tip off sales and go-to-market leaders to rethink their organizational approach.

Lead Rank 41

Lead Rank Marketing Commission Retention 41

Smooth Sale

FEBRUARY 6, 2023

Photo by Krooxy via Pixabay Attract the Right Job Or Clientele: Will You Utilize the First Steps For Marketing Your Startup? Of course, there are a few areas that you will need to focus on to ensure that you do this right, and one of the most important of those is always going to be your marketing. Setting up email newsletters too.

Hiring 78

Hiring Marketing Licensing Research 78

Smooth Sale

OCTOBER 10, 2022

Attract the Right Job Or Clientele: 11 Actionable Tips for Creating Growth-Focused SaaS Marketing Strategies. Gia Kessler provides our guest Blog, 11 Actionable Tips for Creating Growth-Focused SaaS Marketing Strategies. How can your SaaS brand survive an extremely competitive market? Customer retention. Lead generation.

Lead Rank 78

Lead Rank Lead Scoring Strategy Account Based Marketing 78

Alice Heiman

MARCH 2, 2022

Every CEO should be looking at voice of the customer research, which is why I invited expert Tonya Bjurstrom, founder of Dirby Group , a voice of the customer research company, to join me for this episode of Sales Talk for CEOs. 6:45] Using voice of the customer research for retention and growth. [7:16] Click to tweet. About Our Guest.

Research 118

Research Customer Survey Retention 118

Partners in Excellence

APRIL 18, 2013

I wrote, Customer Retention-Different Approaches , the other day. He reminded me of the terrible difficulty sales people have in retaining and growing business with existing customers, as well as the absence of customer retention strategies in many organizations. We hold sales responsible for customer retention.

Retention 96

Retention Customer Exercises Customer Service 96

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. There’s a time and a place to promote your products.

Social Media 147

Social Media Media B2B Marketing 147

Zoominfo

FEBRUARY 10, 2021

Customer retention is an excellent method to increase customer lifetime value (CLV). CLV shows how much revenue an individual or groups of customers can generate through your relationship with them. CLV shows how much revenue an individual or groups of customers can generate through your relationship with them.

Lead Rank 130

Lead Rank Lead Scoring Revenue Customer 130

Sales and Marketing Management

MAY 26, 2020

Sales organizations and teams that embrace diversity have a more solid footing in the market, achieve higher customer and employee retention and earn more wins. This group is metrics driven and is looking to achieve a certain amount of either racial or gender diversity on their boards, on their sales teams or in their entire workforce.

Lead Rank 227

Lead Rank Lead Scoring Scale Retention 227

Pointclear

MARCH 13, 2014

Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. Marketers and sales people need to be working towards the same goals. percent were quality.

Inside Sales 235

Inside Sales Social Selling Outbound Lead Rank 235

Crunchbase

OCTOBER 21, 2021

Lead nurturing is widely recognized as a valuable marketing technique that can help teams drive an increase in sales. Implementing a successful lead-nurturing plan can significantly influence your marketing campaign’s outcomes, as well as customer loyalty, retention, revenue and more. Search less. Close more. Search less.

Lead Nurturing 98

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 98

Zoominfo

FEBRUARY 13, 2020

So, what does it really take to sell to the Chief Marketing Officer? Selling to Marketing: A Candid Interview with Jill Konrath and Heidi Bullock, CMO of Engagio Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio, formerly GVP of Global Marketing for Marketo. Let’s get into it!

Marketing 100

Marketing Intent Data Webinar Metrics Face-to-face 100

Pipeliner

JANUARY 25, 2024

Content marketing is all about creating connections. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. Below, we’ll dive into eight transformative ways content marketing can boost your brand’s reputation and revolutionize its image.

Lead Rank 59

Lead Rank Lead Scoring Marketing Webinar Metrics 59

SocialSellinator

SEPTEMBER 30, 2021

With nearly 3 billion users, Facebook is an excellent place for business exposure and customer retention. Facebook Multi-product ads let marketers show a variety of products in one ad, saving time and clicks. It helps you see which marketing strategies work the best and let you know where you should be focusing your efforts.

Facebook 111

Facebook Strategy Social Media Marketing 111

Sales and Marketing Management

JANUARY 12, 2018

Be sure to involve a well-rounded group of members with the right expertise to maximize the SKO experience and impact – including, for example, senior sales leaders, along with sales enablement, product management, product marketing and event planning personnel.

Retention 243

Retention Motivation Groups Construction 243

Smooth Sale

MARCH 21, 2024

Whether the field is in marketing, fitness, business, or otherwise, you can position yourself as an expert through content marketing. Creators like these are typically well-positioned for influencer marketing gigs like Instagram brand collaborations. Welcome those with similar values and priorities into a collaborative group.

Influencer 110

Influencer Licensing Hiring Media 110

Lessonly

NOVEMBER 29, 2021

It’s delivering a world-class onboarding experience using the best onboarding software on the market. Great retention starts on (or before) day 1. But a group we haven’t addressed yet are the employees who’ve already been around the block at your organization. What is that solution, you ask?

Retention 48

Retention Software Software Scale 48

DiscoverOrg Sales

MARCH 27, 2018

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying the Total Addressable Market should come first. Total Addressable Market (TAM) is the total available opportunity for your product or services. What is Total Addressable Market?

Lead Rank 162

Lead Rank Marketing Hiring Vendor 162

Awarathon

APRIL 29, 2021

Remote Selling Masterclass Part 3 Publish Date: 29th April, 2021Publish By: @Patrick Jinehan Jr (Founding Partner Linehan Group) & @Sagar Pradhan (Growth Marketer at Awarathon) Mastering the sales process (continued) Negotiating, closing, follow up and retention.

Negotiation 98

Negotiation Retention Follow-up Groups 98

BuzzBoard

MARCH 20, 2024

The Importance of Personalization in Outreach for Small Businesses As sales professionals in the digital marketing realm, serving small and local businesses, understanding the essence of personalization in outreach efforts is crucial. consumers find personalized marketing either very or somewhat appealing.

Small Business 52

Small Business Small Business Segment Demographics 52

Sales and Marketing Management

SEPTEMBER 12, 2017

Author: Paul Gordon, Senior Vice President Sales, Rymax Marketing Services, Inc. Rymax delivers memorable, on-site events that properly convey appreciation, fuel loyalty and encourage retention by giving your meeting participants the opportunity to select gift items in-person, in an exclusive setting. Rymax Marketing Services, Inc.

Lead Rank 262

Lead Rank Loyalty Incentives Incentive 262

Nutshell

MAY 5, 2023

These reports can also show you the best way to segment your customers into different groups. Simple—customer segmentation allows you to create more specific, personalized marketing campaigns for each group. In that case, you could go into your CRM and spend time segmenting your customers into more specific groups.

CRM 115

CRM Software Software Customer 115

PandaDoc

APRIL 30, 2024

Regularly keeping track of incremental sales is one of the best ways of determining how best to allocate your marketing resources. In this article, you’ll find out how to calculate incremental sales for any given marketing campaign, as well as some useful tips and best practices on how to maximize this metric.

Examples 52

Examples Campaigns Promotion Retail 52