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Why It’s Time to Rethink the ROI of Your Sales Training

Sales and Marketing Management

Today’s sales leaders agree on today’s top sales training challenges: it’s too expensive, there’s not enough time, and there’s a lack of engagement. Add to this the fact that when surveyed, the majority of sales leaders question the effectiveness of their current sales training programs.

Training 237
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Everboarding: The Onboarding and Training Approach of the Future

Allego

Sales reps forget 70% of training within a week and 87% within a month, Gartner research found — a concerning statistic for companies trying to train employees. And the skills a modern workforce needs must continually evolve and adapt to new market conditions and demands.

Training 103
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The Adapter’s Advantage: Michael F. Schein on Creating Hype

Allego

Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Host Mark Magnacca: “For people in sales, what’s the most important thing for them to understand about personal branding and hype in the virtual world?”. From This Episode.

Handbook 118
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The Complete Salesperson

The Pipeline

Selective Training. Not much new in that, sales people have always preferred almost any other sales activity to prospecting. Specifically, direct prospecting , not indirect, not merely answering an inbound call generated by marketing. Complete The Sales Person. The skinny legs for many sellers are prospecting.

Handbook 235
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Set Yourself Up for Spring: 4 Sales Enablement Training Goals and Best Practices to Work at Next Quarter 

Lessonly

Now is the time to make big moves when it comes to your sales enablement training goals. Establish a sales enablement vision. . Enablement is often used as an umbrella term to describe all things onboarding, training, coaching, content management, social selling, and more. We all love a sparkly little badge sometimes.

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Hiring B2B Sales Professionals During and Post COVID-19

Sales and Marketing Management

Author: Kelly Barcelos Many B2B companies are seeing sales decline as buyer behavior has changed due to the coronavirus pandemic. While adapting your B2B sales hiring strategy to the new normal of life, you need to set clear hiring objectives. Remote onboarding is more than just sharing a copy of the digital company handbook.

Hiring 120
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Humanizing Sales in the Age of AI: Strategies for Success

Allego

What separates the best sales teams from the rest in today’s unpredictable market? For David Ashe , director of sales development at Allego, it’s about ensuring your SDRs retain their human approach. Your team’s success also depends on you, the sales director. Are you staying on top of new sales techniques?