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Why It’s Time to Rethink the ROI of Your Sales Training

Sales and Marketing Management

Today’s sales leaders agree on today’s top sales training challenges: it’s too expensive, there’s not enough time, and there’s a lack of engagement. Add to this the fact that when surveyed, the majority of sales leaders question the effectiveness of their current sales training programs. Practice-Driven Sales Development.

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B2B Sales Emails that Open Conversations with Executives

Sales and Marketing Management

Because of these obstacles, it takes dogged persistence coupled with sales skills to start a meaningful conversation. Although many sales emails are quickly zapped into electronic junkyards, some companies are highly successful in implementing cold email campaigns. Forget about the sales mantra “Always Be Closing.”

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The Adapter’s Advantage: Michael F. Schein on Creating Hype

Allego

Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Host Mark Magnacca: “For people in sales, what’s the most important thing for them to understand about personal branding and hype in the virtual world?”. From This Episode.

Handbook 118
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What’s The Difference Between A Cold Call and Warm Call?

The Pipeline

Download your copy of the Objection Handling Handbook. The challenge for most sales people, and the reason the call leaves them feeling cold, is that they are unprepared for the series of events and reactions their interruption sets into process. When the objection comes, most sales people take the rejection personally.

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Corporate Gift Giving: A Beginner’s Guide

Zoominfo

Your B2B sales reps are working long hours to close last minute deals. And your marketing team is busy too—fully entrenched in holiday messaging and plans for the upcoming year. 5. Consult the company handbook. One final piece of advice—when in doubt, consult your company handbook.

Handbook 160
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Corporate Gift Giving: Guidelines for Compliant Policies

Zoominfo

It’s that time of the year again — the holiday season is coming upon us and your B2B sales reps are working longer hours to close last-minute deals. Your marketing team is busy too — fully entrenched in messaging and plans for the upcoming year. It seems like there’s not enough time in the day.

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Hiring B2B Sales Professionals During and Post COVID-19

Sales and Marketing Management

Author: Kelly Barcelos Many B2B companies are seeing sales decline as buyer behavior has changed due to the coronavirus pandemic. While adapting your B2B sales hiring strategy to the new normal of life, you need to set clear hiring objectives. Remote onboarding is more than just sharing a copy of the digital company handbook.

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