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Research and Resources

Sales and Marketing Management

Associations that serve the incentive travel and non-cash recognition industries publish valuable research that can help sell a group incentive travel program to the C-suite. It’s helpful to understand emerging trends, participants’ preferences and key elements of program structure.

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How to be Indispensable as an Incentive Compensation Manager

The Spiff Blog

As an incentive compensation manager, you hold a critical role that keeps your organization running. What does an incentive compensation manager do? First, let’s cover the primary responsibilities of an incentive compensation manager. Recommended reading: A Foolproof Framework for Better Incentive Communication 2.

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Technology can improve your recognition efforts

Sales and Marketing Management

In April, Echo Market Research and Tango Card asked 500 newly remote employees how engaged they were feeling. Video technology tools like Zoom and Slack were reported helpful in fueling connection and engagement. In addition, prepaid and gift cards are up 26%, representing the largest shift in use reported.

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How to Secure More Sales Comp Resources During a Recession

The Spiff Blog

Convincing your boss to sign off on more resources for sales comp can feel like an uphill battle. Uncertainty in a volatile market will only exacerbate their flight risk, so it’s better not to take any chances. Making your case for more resources will be easier if you approach your boss with your talking points already prepared.

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Firing up the revenue engine post-crisis

Sales and Marketing Management

providing them with resources, knowledge and tools to achieve those established objectives. Surveys indicate that nearly six in 10 vendors are either maintaining their existing budgets or increasing marketing spending despite the COVID-19 disruptions. Success can only be achieved if brands, partners and vendors.

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5 Steps to a Competitive Sales Incentive Plan

Xactly

Compensation drives sales behavior, which means your sales incentive plan is a critical factor in sales performance and objective achievement. The incentive compensation planning team faces the challenge of balancing executive priorities and designing incentives that motivate reps. Gather your previous and YTD data.

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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.