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A 3-Step Framework for More Informed B2B Software Buying

The Spiff Blog

If you’re reading this, it’s likely because you’ve made a regrettable software purchase or gone through a nightmarish buying process at some point in your career. And, unfortunately, your software buying woes may only get worse in the near future. Take commission software , for example. We’ve all been there.

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Why You Need Social Influencers

Sales and Marketing Management

In fact, a Social Media Examiner study reports that 19 percent of B2B marketers engage on Twitter, 30 percent favor Facebook, and a whopping 41 percent show LinkedIn love. Make sure you’re bringing in influencers who can relay your brand’s intended message to the right people in their immediate and extended social networks.

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4 B2B Marketing Strategies That Work in Every Industry

Pipeliner

In-depth research using multiple sources, including industry studies , interviews, and academic papers, can help you build a research archive that will impress your clients. Creating an incentive-based referral program that your clients can participate in can help you to reach out to your community with trust and respect.

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4 Tips for Selling to the Social Savvy Buyer

Zoominfo

In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). Even better than trying to control negative reviews, offer an incentive to customers who leave positive reviews of your product online.

Buyer 190
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5 Things Your Sales Reps Are Complaining About

Sales and Marketing Management

There’s nothing more frustrating than having a prospective customer on the hook, then having to spend precious time combing for just the whitepaper or case study that fits their needs. Imagine how quickly a casual conversation at a networking event can become a meaningful lead when reps can pull up relevant content right on their phone.

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6 RevOps Strategies to Get You Through Economic Hardship

The Spiff Blog

There are many factors that indicate whether or not a piece of software is essential. Dig into software usage data to gain a better understanding of how teams are using the tools your organization pays for. Software license optimization is one of the quickest methods for identifying and correcting cost inefficiencies.

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Climbing to the vertical marketing rooftops to boost and rectify your sales

PandaDoc

Sales and marketing teams require skills like industry knowledge, targeted market research, persona development, niche-specific content marketing, networking, collaboration, and data-driven decision-making. Simplify your work life with our software PandaDoc has native integrations with Salesforce, Pipedrive, HubSpot, Zoho and other CRMs.