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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

If you’re not already implementing it in your content marketing strategy , then you’re missing out on a huge opportunity to reach potential customers while positioning yourself as an expert in your industry. Companies use webinars to educate prospects, showcase their expertise and get leads. Whitepapers. Blog Posts and Articles.

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. Below is an example of how we offer gifts to cold leads when encouraging them to sign up for a webinar.

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5 Ways to Build Up Customer Loyalty

Zoominfo

In an Accenture study recently conducted, 54% of respondents experienced a drop in trust, which resulted in $180 billion in revenue at stake of being lost. Create engaging content of all kinds, strictly for your customers — articles, videos, webinars, and any other type of content your customers enjoy. “If

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

Case studies. While marketing compiles success stories, sales teams provide real anecdotes and feedback from clients, which makes the case study more authentic and compelling. Training webinars. Post-training, sales provides feedback, ensuring subsequent webinars are even more tailored and effective. The secret sauce?

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Gamification: The Secret to Accelerate Onboarding

SBI Growth

Incentive Compensation: Sales people are “coin-operated.” They thrive on opportunities to win rewards and prizes. These include recognition, incentives, interpersonal support, and clear goals. See below for links to case studies.) Put an end to the solitary drudgery of self-paced tutorials and dull webinars.

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Six Types of B2B Website Visitors and How to Greet them with Chat(bots)

Zoominfo

Or, you can offer an incentive in exchange for more information: 3. They want to read your blog posts, watch your videos, and engage with your webinars before they take any further steps. Studies show that some prospects will consume at least seven pieces of content before they make a decision or ask any questions.

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10-Point Inspection for Top Sales Performance

SBI Growth

Erik Charles is the Principal Incentive Strategist at Xactly Corp. In a recent webinar , Erik noted that: "The total outlay for Incentive Compensation in the U.S. Studies show that these managers are significantly more likely to pull the trigger. Enlighten: Enable sales reps to calculate the value of each opportunity.