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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Part of this re-evaluation has led many to believe it’s time to bid farewell to the Marketing Qualified Lead (MQL) as a primary metric and embrace the concept of pipeline as the new kingpin of success in marketing efforts. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

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Founder Q&A Series: Incentives and Compensation Structure

Sales Hacker

Spiff budget for monthly incentives/contests (keeps it fun). Cost of living limits incentive %. Stephen Farnsworth , Head of GTM at Stealth Startup : SDR comp – commission should be 90+% based on things the SDR can control…booking a qualified meeting that is accepted into pipeline. Measured by qual opportunities per month.

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5 Key Pillars of Effective Sales Performance Management

The Spiff Blog

These pillars include organizational alignment, robust reporting, ongoing professional development, incentive compensation, and sales enablement. Incentive alignment : Shared goals enable the design of incentive structures that motivate sales reps while aligning with the broader success of the organization. It’s simple.

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Proven Strategies for Effective Sales Management

Highspot

Sales Forecasting Accurate sales forecasting and pipeline management helps in resource allocation and planning. Sales managers are responsible for forecasting future sales trends. Reporting and Analysis They collect and analyze sales data to identify trends, assess the effectiveness of sales strategies, and make data-driven decisions.

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New year, new goals: A checklist to empower your sales teams to close more deals in 2024

PandaDoc

Now, let’s talk incentives. Incentives, or spiffs, can really boost motivation. But here’s the key – structure your incentives to make your goals more realistic and achievable. This way, your team has a clear, reachable target and an added incentive to exceed it. And let’s remember data analysis.

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How’s That 80/20 Working For You?

The Pipeline

Based on CSO Insights Data, the trend is clear and continuous, quota attainment is stuck in the mid 50%. I have discussed before a brilliant incentive plan I was introduced to that paid on specific outcomes to specific execution. Some years ago, I wrote a piece suggesting that we should elevate the tribe and go for 70/30.

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How Big Data Can Help the Sales Leader

SBI Growth

Some won’t commit to pipeline until they receive the PO. Unfortunately, by the time a clear trend emerges, it’s often too late. There was a lack of communication within the organization on customer trends. He removed incentives based on win rate. A key vertical had 50% less in the pipeline than the historical average.

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