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How an industry-by-industry approach revolutionized Panasonic’s sales enablement | Maestros of Modern Selling Blog Series

Showpad

Yet, working together, they’ve built a high-performance sales enablement function at TOUGHBOOK Europe—the European Mobile Solutions Business Division of electronics giant Panasonic. They designed new industry research methods that include both customers and sales reps. That’s where sales enablement comes in. .

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The Future of Sales Enablement in the Tech Sector

SBI Growth

Customer centricity and stiff competition in the tech industry are changing how sales enablement operate. Teams need to focus on sales reps solving customer challenges instead of simply selling products and services. Traditional sales enablement motions are. Sell Solutions Instead of Products.

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Strategies for More Effective Sales Enablement in 2023

Emissary

Most technology revenue teams include a sales enablement function, but its mission has been evolving over the last several years. Recently, enablement has flexed to provide better support for sales in the face of the post-pandemic business environment and increasingly demanding technology buyers.

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Top Sales Enablement Conferences to Attend in 2024

Allego

The event industry was shaky for a while, but the entire world has realized once again the important role of community and face-to-face engagement with others. In 2024, we’ll see plenty of top-notch conferences for professionals in all industries, especially sales enablement. (You can tell them I said so.)

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Closing the Social Distance with Virtual Selling

Speaker: Amy Huseth, Vice President of Marketing & Sales Enablement at CDK Global

Sales organizations in most industries had to reassess the way they were doing business in order to adapt to the virtual selling landscape. How can you continue to enable your sellers when they are all remote? What should you do if your sales culture is suffering?

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Sales Enablement Defined

Sales and Marketing Management

Author: Bob Junke Recently, I had the honor of being asked by the Sales Enablement Society (SES) to offer my definition of sales enablement as an alternative to the one the SES Definition Working Group came up with. Defining sales enablement is important. I hope you find it beneficial.

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Must-Have Sales Enablement Features for European Sales Teams

Allego

Sales reps selling to companies on that continent require specialized sales enablement technology , which can be difficult to find in one solution. You need language translation, virtual selling tools, tech to enable content compliance, and anytime-access to sales content and collateral. Learn More Attend our Jan.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment.

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Beyond Face-to-Face: Solving the Digital Practice Problem

Speaker: Bryan Naas, Director of Sales Enablement, Lessonly

Getting the most out of our teams is on the mind of every leader, across every industry. Fortunately, it’s 2019, and just like athletes have access to VR simulations, and artists have access to online communities of practice, the world of sales is also starting to catch up. Having the right knowledge to perform is only the start.