Remove integrations category forms-surveys
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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

Through a partnership with Qualtrics, ZoomInfo sends surveys to millions of people and spends millions of dollars in incentives annually to gather key priorities, projects, and problems directly from companies in real time. We actually helped start this category back in 2014 through a partnership with Bombora. We generate over 1.2

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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

More than 50% of consumers we surveyed said they'd purchased a product directly from a social media platform. A McKinsey survey of close to 3,500 decision makers found that customers want a more personalized experience. ecommerce tools fall into the following categories: Online store hosting: Build an online store from scratch.

Trends 106
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How Sales Reps Can Use Generative AI to Sell Faster

Hubspot Sales

Generative AI is a category of algorithms that draws from large, unstructured data sets to create new content, including text and images. Generative AI is a category of algorithms that draws from large, unstructured data sets to create new content. 74% of sales pros use some form of AI/automation tool. Here’s what we found.

Lead Rank 108
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Why ZoomInfo is Acquiring Clickagy

Zoominfo

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

To look at specific attribution models, we break them into two categories—one-touch and multi-touch models. This category includes two primary models: 1. They attend the webinar, and afterward, they follow a link to a product page featuring your company’s social selling software, where they complete a form to receive a free trial.

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What is Data as a Service (DaaS)?

Zoominfo

In fact, a Gartner survey found that organizations attribute an average of $15 million in losses each year to bad data. The data access layer draws on several categories of business-related intelligence, including: Firmographics: Fundamental attributes used to define a business, similar to demographics for individuals.