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Making the Most of a First Meeting with a New Business Prospect

The Center for Sales Strategy

Getting that first appointment with a new business prospect is rarely an easy task. In fact, there is usually a direct correlation between how long it takes to get an appointment and the spending potential of a prospect. Simply put, quality prospects take more time!

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The Irrefutable Referral Business Case

No More Cold Calling

How asking for referrals will drive your revenue in 2024 How many people should you ask for referrals to get five new clients? In my experience, at least half the people you ask for referrals will introduce you to your ideal prospect. So the ratio of referral requests to new clients is roughly four to one (4:1). No more than 20.

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The #1 Sales Program to Guarantee Qualified Leads

No More Cold Calling

Most sales teams miss quota year after year. Doesn’t make much sense, does it? Sales leaders bemoan that they don’t have enough qualified leads in the pipe, that their people aren’t getting meetings with decision-makers, that they can’t seem to differentiate themselves from competitors. Yet, quotas continue to increase.

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How to Make Real Connections in the Era of Virtual Sales Meetings

No More Cold Calling

If you have a big-deal prospect or client, you’d better jump on a plane, catch a train, or take a road trip as soon as possible. I wrote that in 2013, back when virtual sales meetings weren’t the only option. The Problem with Virtual Sales Meetings. They say virtual sales meetings are just not the same, and that’s the truth.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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200 Best Articles on Sales and Sales Leadership by Category

Understanding the Sales Force

How to Identify Candidates Who Will Succeed in Your Sales Roles Sales Process for the Anti-Sales Process Crowd How To Stop Sucking by Understanding and Changing Your Sales Metrics The Wrong Salespeople are Hired 77% of the Time Most Sales Processes, Funnels and Pipelines are How Old? Is Your Sales Process Backwards, Upside Down or Stupid?

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How to Reach Decision Makers Every Time

No More Cold Calling

A referral is the best way to get a meeting with the decision maker. There are two parts to the sales process: Part One: Getting meetings with decision makers. You get an introduction to your prospect, and you get a meeting with the decision maker. If you don’t get the meeting, Part Two doesn’t matter.