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Can AI revolutionize your content marketing strategy?

Pipeliner

The Role of AI in Content Marketing Kyle kicked off our discussion by emphasizing the importance of having a strategy before deploying AI tools for marketing. Solely relying on AI tools and neglecting the need for a marketing strategy can be a pitfall. He also mentioned Midjourney as a creative design tool.

Scale 97
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You Can’t Grow What You Can’t Keep

Pipeliner

Much less focus is given, though, to the seemingly less sexy topic of account retention. It’s almost as if retention is a passive function as opposed to the mightily active growth activity. Regarding that “keeping”, even a small increase in a firm’s client retention rate exponentially accelerates revenues and profits.

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My Fight With ChatGPT, Coaching ChatGPT

Partners in Excellence

I expressed my surprise, I said, as a leader, people management issues, such as performance, development, retention, are critical, why haven’t you identified any people management/leadership metrics? Ever polite, ChatGPT apologized and responded with 15 people management based metrics.

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Leveraging Tools To Make Us Better

Partners in Excellence

Over the past week or so, I’ve been on a bit of a rampage on sales and marketing automation tools. In reality, I’m really a strong enthusiast and advocate for leveraging automation tools as much as possible. We’ve seen sales teams leveraging tools with great impact and amazing results. Why are you turning your back on us?”

Tools 48
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Compensation Transformation: 7 Tips for 2024 Sales Comp Planning

The Spiff Blog

Many companies are zeroing in on gross profit margin and other efficiency indicators as they seek to offset previous slowdowns in revenue growth. Recommended reading: 23 Quotes to Guide Your Sales Compensation Planning Process Compensation Transformation Tip #2: Emphasize customer retention and other expansion metrics.

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Top Priority: Retaining Top Sales Reps

SBI Growth

It also provides a free tool to diagnose your top performers’ challenges. In this 2014 edition he predicts that “HR organizations will shift their focus from cost reduction to retention and engagement.” Although the process protects margins, it saps valuable selling time from his day. Pricing exceptions are another killer.

Hiring 282
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Moneyball: Sales Performance by the Numbers

SBI Growth

We won’t touch on revenue, percentage of quota, customer retention, etc. Build those skills by utilizing the tools around you. Your manager is one of those tools. Selling Knowledge: 7 attributes including pricing methods, margin analysis and proposal. You have the tools to get better if you want to.