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5 Reasons Why Sales Doesn’t use Content from Marketing

SBI

5 Reasons Why Sales Doesn’t use Content from Marketing: and What to do About it. Your company has invested a lot of time and money creating content for Sales Reps, so why isn’t Sales using the content from Marketing? 1: Sales can’t find the content Marketing creates. 2: They don’t know how or when to use content or tools.

Marketing 153
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The Pipeline ? 25% Increase in Sales Training ROI ? Sales.

The Pipeline

25% Increase in Sales Training ROI – Sales eXchange – 115. Some aspects of sales training are easy to measure others not so, but it is a fair question when I am asked what they can expect from an ROI standpoint. 25% Increase in Sales Training ROI – Sales eXchange – 115 [link] via/ @renbor. September 19th, 2011. Tibor Shanto.

ROI 243
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Evaluating Your Business Development Strategy

Janek Performance Group

Here, we’ll go micro and explore the key metrics, methodologies, and tools for evaluating your business development strategy. In addition, the roles of marketing and sales automation should be designated and measured throughout the sales cycle. These include expenses, such as marketing, sales efforts, and overhead.

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Gartner: Quantify carbon remediation / Green IT value or prepare to lose market share

The ROI Guy

Gartner just released their list of 2010 trends, and one of the top 9, the importance of providing carbon remediation / Green IT business case, has a significant impact on IT solution provider marketing / sales strategies for the coming year.

Remedy 40
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What Today’s Buyers Want—and How Sellers Can Provide It

Allego

She also helps the market understand the increasingly important role new technology plays in enabling better experiences for both buyers and sellers. They also must be able to extract insights from how the customer is utilizing their platform or tool and offer rich recommendations.

Buyer 62
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Sales Tech Game Changers: @VanillaSoft – How to Dramatically Speed Up Sales Productivity

SBI

Sitting between the marketing automation and CRM platforms, it takes marketing qualified leads, then sales qualifies them, then passes them onto the CRM for pursuit. Nancy: How have companies determined the ROI of your solution? If I earn $100 in revenue, but it cost me $50 to generate that, than I have an ROI factor of 2x.

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Introducing Asset Hub: The First Sales Content Manager Built for Sales

Mindtickle

As marketers, we tend to think pretty highly of our content and the role it plays in helping generate revenues, but drawing a direct line between content and results is misleading. At Mindtickle, we think sales content management should be more about sales while still providing all the good stuff for marketing. Align content.

Remedy 105