Marketing Resources Sales Telecommunications 
Zoominfo
FEBRUARY 21, 2021
For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 4251 Wholesale Electronic Markets & Agents & Brokers. 425110 Business to Business Electronic Markets.
Sales and Marketing Management
OCTOBER 26, 2020
Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. Myth 1: Field sales reps sell primarily in person. Myth 1: Field sales reps sell primarily in person.
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Zoominfo
FEBRUARY 13, 2019
No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.
Zoominfo
FEBRUARY 21, 2021
For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.
Zoominfo
JANUARY 31, 2018
No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter: email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.
Alice Heiman
SEPTEMBER 29, 2022
You may have channel partners as part of your Go To Market Strategy, but do you have a strategy that includes how you will support your partners’ success? In order for channel sales to be successful, your team has to understand how the potential partners are going to make money with the product or service you want them to sell.
Showpad
MAY 12, 2022
Yet, working together, they’ve built a high-performance sales enablement function at TOUGHBOOK Europe—the European Mobile Solutions Business Division of electronics giant Panasonic. They designed new industry research methods that include both customers and sales reps. Before 2020, Panasonic didn’t have a sales enablement team—at all.
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