LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Atlatl Software

APRIL 14, 2020

Karen is a small business owner whose weekend hobby is cycling the countryside. She’s in the market for a new bike but knows her local dealer only carries a select number of makes, models, and options. She turns to the web to get inspiration for her purchase. Awareness).

Case Study 95

Case Study Study Small Business Small Business 95

Salesmate

MARCH 19, 2021

And live chat software is the ideal tool for boosting customer support. So, before your prospect’s patience runs out and you have to say, Implement a live chat software that puts an end to all your customer related issues. What is live chat software? How does a live chat software work? Ease of use . Value for money .

Software 120

Software Software Lead Rank Lead Scoring 120

LinkedFusion

FEBRUARY 20, 2022

As someone who owns a small business, you must know what a key factor the time is! You should be spending your time on expanding your business instead of manual jobs. In this article, you read about the 8 best sales automation tools for small businesses. Be generous when it comes to email marketing.

Small Business 52

Small Business Small Business Sales Automation Tools 52

BuzzBoard

FEBRUARY 20, 2024

What are the Strategies to Differentiate my Digital Marketing Agency for Small Businesses? The digital marketing landscape is rapidly evolving. Traditional strategies are no longer sufficient – to truly stand out, your digital marketing agency requires a deeper level of transformation. One potential solution?

Small Business 52

Small Business Small Business Lead Rank Study 52

Pipeliner

APRIL 9, 2021

Businesses focused on increasing their B2B sales need to concentrate on a consistent set of factors, including research, relationship building , identifying pain points, and development. Business to business marketing campaigns focuses on building long-term relationships rather than the one-time purchases of business-to-customer sales.

Industry 98

Industry B2B Strategy Social Media 98

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Apptivo

OCTOBER 3, 2022

A customer is one who has made it his/her custom to buy at the business. Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! Watch the product lifecycle, but more important watch the market lifecycle.” – Philip Kotler.

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

BuzzBoard

FEBRUARY 28, 2024

We are living in a ‘David and Goliath’ marketing world where small digital agencies frequently compete against larger corporations. However, the good news is that with groundbreaking technology at their disposal, these small firms can stand up against large companies. Find out how to turn the game in your favor.

Small Business 52

Small Business Small Business Webinar Metrics Lead Rank 52

Nutshell

SEPTEMBER 15, 2020

Improving your sales numbers requires a healthy helping of cold hard data—the kind of data that only sales tracking software can provide. Keep reading to learn what sales tracking software is, what a proper sales tracker tool looks like, and the eight best sales tracking software options available to you in 2020.

Software 71

Software Software Tools Top of Funnel 71

Zoominfo

OCTOBER 5, 2021

If you’re on the hunt for new marketing resources, look no further. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Billy Gene is Marketing Inc. Today’s blog post is for you! Go check it out!

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

BuzzBoard

FEBRUARY 26, 2024

Introduction to SMB Sales Lead Generation Strategies Lead generation for small businesses, also known as SMBs (Small and Medium-sized Businesses), is a crucial element instrumental in entering and surviving in the expansive, challenging market. The battleground of sales is ever-evolving.

Lead Generation 52

Lead Generation Lead Rank Lead Scoring Leads 52

Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. At ZoomInfo, data is our passion.

Outsourcing Services 227

Outsourcing Services Intent Data Transportation Intent 227

Sales and Marketing Management

AUGUST 5, 2019

Technology is the driving force behind workplace mobility, with smartphones, lightning-fast WiFi connections, cloud computing, project management software, and instant messaging enabling workers to communicate and work together instantly. Low employee retention is one of the challenges that small businesses struggle with constantly.

Face-to-face 184

Face-to-face Small Business Small Business Salary 184

Pipeliner

FEBRUARY 6, 2020

For both B2B and B2C marketers, marketing automation is an essential commodity. CommuniGator has teamed with Smart Insights to conduct a survey on the insights of how B2B marketers make use of this technology and to discover why some businesses are not using marketing automation to its full capacity.

Lead Rank 80

Lead Rank Lead Scoring B2B Marketing 80

Act!

APRIL 25, 2024

Whether your small business caters to everyday consumers or C-suite decision-makers , you have to compete for every prospect’s attention. s marketing automation functionalities to trigger a series of personalized emails based on a recipient’s online activity and behavior. You can use Act!’s

Social Media 52

Social Media How To Case Study ACT 52

Zoominfo

OCTOBER 5, 2021

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. This is a tactic that can be easily replicated for your own business.

Examples 130

Examples B2B Microsoft Case Study 130

Zoominfo

MAY 5, 2020

While electronic signature technology as a whole has grown, Docusign has increased their market share over the last three months. HR & Payroll Software. HR and payroll software was the third-largest increase in technologies surveyed. We have seen a growth of 17% for HR and payroll software since January 30.

Tools 179

Tools Real Estate Travel Face-to-face 179

SalesLoft

FEBRUARY 9, 2024

Big growth targets are driving enterprise businesses back down to small and midsize businesses (SMBs), where there are hundreds of millions of dollars in incremental revenue available for the taking. According to small business statistics from the SBA, small businesses comprise 99.9% of US businesses.

Enterprise 52

Enterprise Enterprise Lead Rank Revenue 52

Smooth Sale

JUNE 24, 2023

You can develop a business that allows people to study at their speed, optimizes their educational experience, and realizes their full potential by utilizing AI technologies. As an entrepreneur, you can launch a tech venture to offer small businesses simple, cost-effective cybersecurity solutions.

Lead Rank 147

Lead Rank Energy Retail Small Business 147

Hubspot Sales

JANUARY 5, 2023

The software buyer's journey has shifted dramatically over the past few years. As G2's Director of SMBs, Mike Buscemi , puts it: "Software buyers today act like B2C consumers because they have so many options. There are hundreds of thousands of software vendors out there, and over 115,000 on G2. Let's dive in.

Top of Funnel 104

Top of Funnel Buyer Data Buyer Intent 104

Hubspot Sales

SEPTEMBER 14, 2020

Digital marketing is one of the hottest fields for young professionals entering the workforce. Some sales roles lean heavily on the tactics and strategies that characterize digital marketing, and if you're interested in pursuing one, it helps to have some specific skills, knowledge, and experience under your belt.

Hiring 103

Hiring Social Media Marketing Webinar Metrics 103

Smooth Sale

MARCH 27, 2024

No matter what company you work for, you will be expected to use computers, programs, and software to generate ideas, collaborate, and interact with customers. Of the various ways to save your small business money , learning how to do everyday tasks is one of the most effective solutions.

How To 88

How To Hiring Course Workbooks 88

Pipeliner

JULY 25, 2020

That being said, new statistical analysis paradigms are helping beleaguered small business owners predict how much they can hope to sell in the coming months. Formulas that were developed over a period of years are suddenly inaccurate since so many consumers have changed their buying patterns to keep up with market conditions.

Forecasting 90

Forecasting Small Business Small Business Scale 90

Hubspot Sales

DECEMBER 9, 2020

To understand how well your company is positioned for growth, you need insight into your company’s ability to sell to new and existing customers in your product market — that's where sales potential comes in. Sales potential can be confused for market potential, however, it is important to understand the difference between the two.

Sales Forecasts 136

Sales Forecasts Forecasting Demographics Penetration 136

Nutshell

AUGUST 6, 2020

Marketing best practices are constantly changing. The only way to ensure your company’s lead generation strategies are up-to-date is to study current trends and read about the tips and tricks that the experts are using. Now, let’s dive into our list of the 30 best marketing resources on the internet! Best Marketing Podcasts.

Resources 90

Resources Social Media Marketing Channels 90

Hubspot Sales

OCTOBER 26, 2021

Maybe you already run a small business that you’re looking to move or expand online. Let’s dive in with a question related to something every small business cares about: budget. Online Storefront Software. Dropshipping is when a business owner pays a third party a wholesale price for a product.

Hubspot 98

Hubspot Facebook How To Ideal Customer Profile 98

Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. At ZoomInfo, data is our passion.

Outsourcing Services 100

Outsourcing Services Intent Data Transportation Intent 100

LeadFuze

MAY 31, 2021

Creating personas can be beneficial for both marketing and business strategy. For example, if you’re selling real estate and one of your personas is someone who lives in Texas with an annual salary over $200k, it’s not likely that this will represent enough people for you to use as a basis for marketing decisions.

Ideal Customer Profile 98

Ideal Customer Profile Customer Sales Qualified Lead Marketing 98

BuzzBoard

FEBRUARY 26, 2024

Large Digital Agencies When discussing competition in digital marketing, the adage “bigger is better” doesn’t always ring true. It’s common to witness a David versus Goliath scenario, reflecting small and large agencies’ pros and cons. However, small agencies possess their unique advantages.

Webinar Metrics 52

Webinar Metrics Strategy Scale Case Study 52

Smooth Sale

OCTOBER 13, 2021

Should you want to remain in business for the long term, it is wise to review the suggestions below regarding 3 top tips to keep your company out of legal trouble. A Small Business Administration (SBA) study revealed that 36% to 53% of small businesses surveyed had to battle a lawsuit every year.

Company 78

Company Hiring Cost per Acquisition Licensing 78

BuzzBoard

APRIL 15, 2024

Implementing Automation to Optimize Email Outreach for Local Business To optimize email outreach in your digital marketing endeavors, implementing automation can be a critical catalyst. In addition to maximizing local business contract acquisition, it can enhance your agency’s overall productivity.

Pivotal 52

Pivotal Case Study Email Marketing Networking 52

Hubspot Sales

SEPTEMBER 27, 2018

A 2017 small business study reported 71% of small businesses have a website to market their products and services. It’s clear a web presence is crucial to small business success in today’s consumer-driven market. So glad you asked. This is where IDX enters the picture. What is IDX?

Real Estate 82

Real Estate Small Business Small Business Lead Capture 82

Apptivo

OCTOBER 21, 2021

Fundamentally, CRM software is a program that helps company sales teams, customer service teams, and marketing teams achieve three functions. Streamline — By organizing and automating, a CRM consequently streamlines the business and helps keep a company’s marketing and sales department or officer agile and productive.

CRM 98

CRM Top of Funnel Funnel Customer Service 98

LeadFuze

DECEMBER 31, 2021

We will show you important and effective cold email marketing tips that you may use. With email marketing, you have a higher ROI than other strategies. Who currently have job openings for marketing help. When it comes to cold email marketing tips, every email you send needs to be written with the same level of care.

Email Marketing 52

Email Marketing Marketing Lead Rank Lead Scoring 52

LeadBoxer

NOVEMBER 29, 2020

This guide takes a deep dive into what sales AI is, how it aids your team’s success and 10 of the best software options for the job. If more leads for less effort is a priority for your business, you can’t afford to skip on AI-driven sales enablement. Equipping your department with tools driven by artificial intelligence (AI).

Sales Enablement 74

Sales Enablement Tools Ideal Customer Profile Lead Rank 74

Hubspot Sales

JANUARY 26, 2023

You can connect with millions of people globally for only a fraction of the cost of traditional marketing. We'll cover everything you need to know about starting an online business and digital entrepreneurship examples to help you along your journey. You can benefit from a rapidly growing market. Marketing costs are also lower.

Social Media 94

Social Media Case Study Media Fashion 94