The Pros and Cons of BDRs in B2B Sales and Marketing
Janek Performance Group
APRIL 17, 2024
However, the report does note a downward trend in support: Quota attainment has been holding steady between 81 to 90%. Support is directly tied to quota attainment. Plus, sales BDRs attain quota more, by as much as 10%. Pressured to meet quotas, BDRs may experience burnout or resort to overly aggressive tactics.
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