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The Value of Building Strong Relationships and Rapport in Sales

SBI Growth

A foundational yet often overlooked element of successful selling is relationship building and rapport. In the latest episode of the Sales Readiness Podcast, Ray Makela, Managing Director of Talent at SBI, sits down with Ethan Radoff, Partner at SBI, to remind us that while modern sales teams invest heavily in technology, data, and automation, human connection is at the heart of every deal.

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Best B2B Sales Tools for 2025: The Essential Toolkit for Sales Success

Zoominfo

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. The bad news? There are way too many of these tools, and their competing claims and different overlapping use cases make it challenging to assemble an effective GTM tech stack.

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My Key to Building a Strong, Sustainable, Sales Pipeline

Understanding the Sales Force

Although this article will provide a blueprint for building a strong, full, and sustainable pipeline, we begin with a hospital analogy. When I was in the hospital for surgery in February, and during the recovery that followed, I had specific KPIs assigned at discharge that I was required to meet. After a few weeks, I chose and added some personal milestones to demonstrate progress in my recovery.

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How Sales Teams are Using AI in 2025: Survey & Statistics

Zoominfo

ZoomInfos State of AI in Sales and Marketing survey, which gathered insights from more than 1,000 GTM professionals, reveals just how quickly AI is transforming sales teams and the roadblocks for further AI innovation. Power users on sales teams are saving time, closing deals faster, and seeing real, measurable business results. But despite the momentum, many sales professionals risk falling behind because they havent fully embraced AI.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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5 Lessons From Rory McIlroy’s Win at the Masters (Money Monday)

Sales Gravy

On this Money Monday we're going back to Augusta where Rory McIlroy finally won The Masters and in doing so gave us 5 lessons for chasing and achieving dreams.It wasnt pretty. It wasnt clean. It was gritty, emotional, and one of the most unforgettable moments in sports history. Rory stepped onto the first tee looking calm, focused. Like a man whod been here before, and this time, was ready to finish it.

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4 Keys to Hiring Better Salespeople

Anthony Cole Training

As you take stock of your teams performance, what concerns you most? Is it the challenge of maintaining your companys market share? Are you worried that your salespeople are not selling? Are you concerned that they even have what it takes to sell?

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How Can AI Empower Learning in K-12 Education? 

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How Can AI Empower Learning in K-12 Education? All endeavors, business or career, require that we recognize each person as unique and has special gifts, needs, and perspectives to empower mutually beneficial growth. Similarly, personalities and learning styles differ, given that no two people are alike.

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Imagine This New Technique, “Honesty!”

Partners in Excellence

My friend, Aaron Evans, posted something fascinating in LinkedIn. I find myself confused, perhaps more importantly, dismayed. Aaron, was showing a simple, direct prospecting email. His comment was, “Honest, funny, to the point, respectful and human.” While he responded “No,” he was impressed by the approach. A few things struck me and I commented on it: Why is honesty, respect, humor, being to the point and human so unusual that it makes this email standout.

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How to Hire a Salesperson

SalesFuel

Hiring managers, finding the top sales talent for your sales team isnt just a smart move; its necessary. A weak hire can stall growth, waste time, and hurt your teams momentum, but a strong hire can change everything. Using the right pre-hire assessment tools is key to success in filling that sales position hire smarter, faster, and with less risk.

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Streamlining Complex Sales Processes: The Ultimate Guide for Industrial Companies

Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.

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Importance of Sales Forecasting

Janek Performance Group

Imagine a company that consistently misses its revenue targets, struggles with cash flow and fails to capitalize on market opportunities. In many cases, the root cause of these issues can be traced to inaccurate or nonexistent sales forecasting. One study found that companies with accurate sales forecasts are 10% more likely to grow their revenue year-over-year and 7.3% more likely to hit quotas.

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How to Achieve Desired Results in Chaotic Economic Times

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Achieve Desired Results in Chaotic Economic Times The days of slowly but surely’ seem long gone. As an entrepreneur, small business owner, or even executive, how can you shore up against the onslaught of uncertainty and outright panic among your prospects? What is happening in the economy today?

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Introducing the ZoomInfo 5000: A Curated Dataset of the World’s Most Influential Companies

Zoominfo

When its time for go-to-market strategy to become revenue reality, todays most innovative GTM teams know that intelligence makes all the difference. So how different would your team structure, campaign design, and competitive advantage be if you had rich, accurate Go-to-Market Intelligence on 5,000 of the worlds most important companies? Thats the idea behind the ZoomInfo 5000 ZoomInfos definitive dataset of the most important brands in business.

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“I Never Lost A Deal Because Of Objection Handling….”

Partners in Excellence

My thought partner, Lahat Tzvi, and I were having our monthly conversation today. We started discussing much of what we see about the “secrets to sales success.” We both see guru’s posting the determining secret to success. Somehow that secret is related to what they sell. They make claims about improving objection handling, improving closing, more effective discovery, better prospecting, better value creation, winning deal strategies, high impact sales calls, better…R

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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How to Use Data Analytics in HR to Improve Employee Retention

SalesFuel

Data analytics in HR allow managers to focus on the employee experience at their companies. The 2025 SHRM State of the Workplac e report shares that teamwork, purpose, fairness, and recognition play a role in employee retention. When managers use psychometric assessments, which provide data analytics, they can retain employees through proper job design and reward systems.

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Beyond Transactions: How to Build Customer Relationships That Last

Sales and Marketing Management

Every stage of the customer lifecycle presents an opportunity to build trust, strengthen relationships and position yourself as more than just a service provider. Companies that get this right arent just vendors; theyre trusted partners. The post Beyond Transactions: How to Build Customer Relationships That Last appeared first on Sales & Marketing Management.

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Leverage Customer Feedback for Ideas and Business Growth

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Leverage Customer Feedback for Ideas and Business Growth Businesses grow by diving into customer interests. Shoppers are the most critical stakeholders and can provide the necessary feedback for developing corporate resilience. They can reveal what they believe is missing and what they value most in products and services.

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5 Actions to Close the Sales Training Gap

SBI Growth

Modern sales organizations are more complex than ever. Teams are dispersed over states or countries, buying motions are regionalized, and sellers are under pressure to ramp quickly and deliver results in an environment full of uncertainty. The role of sales enablement has never been more critical.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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How to Use “Pull Through” to Sell More Through Distributors and Channel Partners (Ask Jeb)

Sales Gravy

Ross from Houston faces a common challenge in channel sales: how do you create brand preference for your product when youre selling through distributors who carry multiple competing lines and competitors who undercut your price? His company builds industrial dust-collection equipment and ducting, but they dont sell directmeaning they rely heavily on distributors, contractors, and engineers to choose their brand over cheaper alternatives.

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Media Planning and Buying in the Time of Tariffs

SalesFuel

Your accounts media planning and buying budget may be seriously disrupted as a result of the turmoil surrounding tariffs. Some accounts indicate up to a 10% cut in advertising may be coming. Before your accounts make drastic changes, help them review their plans. Dont let them make assumptions about which media channels work without careful analysis.

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Customize Sales Coaching to Improve Seller Performance

Sales and Marketing Management

One-size-fits-all sales coaching approaches often fail to address the unique challenges and dynamics specific to each sales function. Timely and specific coaching is vital for sustaining both deal flow and momentum through pipelines. The post Customize Sales Coaching to Improve Seller Performance appeared first on Sales & Marketing Management.

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How to Improve your Bottom Line for Sustainability 

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Improve Your Bottom Line for Sustainability In the ever-evolving marketing world, one of the most persistent questions for business owners and career professionals is: Should we focus more on cost per lead (CPL) or cost per sale (CPS)? While both metrics provide valuable insights into the effectiveness of a marketing strategy, choosing the right one to prioritize can significantly impact your bottom line and how you interpret

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Top 10 B2B Lead Generation Companies

MarketJoy

A top lead generation company can be a game-changer for B2B companies. They’re great at identifying and nurturing Sales Qualified Leads (SQLs) and keeping your sales pipeline healthy and ready to convert. Now, lets take a look at a compiled list of the top 10 such B2B lead generation companies operating in the USA with business growth as your priority MarketJoy MarketJoy is one of the top B2B lead generation companies in the USA , and it provides customized services for all types of busin

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Don’t Blow It All: A Personal Finance Wake-Up Call for Sales Pros

Sales Gravy

You crushed your quota. Commission check hits the account. Your first instinct? Celebrate! You earned it, right? Not quite. Youve earned a reward, sure. But if every check disappears faster than a cold call prospect can hang up the phone, then youre just renting a lifestyle. Heres the truth: Top sales pros dont just sell like professionalsthey manage their money like professionals.

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Insanely Easy Tips for Incorporating Branding into Video Content

SalesFuel

Your accounts may be obsessing about whether they need to do OTT advertising. That format is worth exploring. But your accounts should dive into what they're doing with video, specifically incorporating branding into video content. How Video Delivers for Marketers Wistias 2025 State of Video report shows how video is delivering for businesses. Consumers enjoy watching videos, and marketers are racing to produce more.

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A Step-by-Step Guide to Effective Sales Onboarding

Cincom Smart Selling

Introduction Starting a new sales job can feel like joining a game midway where everyone else knows the rules but you. You need to learn new tools, have targets to hit as well as interact with people who seem to have been doing this forever. Doesn’t it take a toll on your confidence? It does, and that’s normal! This is exactly where sales onboarding becomes your saviour.

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Buyer’s Guide: 5 Tough Questions To Ask a Salesforce Managed Services Provider

This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

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Using AI to Power Sales Enablement

Highspot

Were very excited about the opportunity to leverage AI to help sellers be more effective, and weve been investing heavily in many different ways to bring the power of this new technology to our customers. Our approach is based on two main principles: Generate uniquely useful insights Share insights through a wide range of experiences Generate Uniquely Useful Insights When it comes to AI, everything ultimately comes down to having the best data.

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AI Roleplay for Bank Branches: Coaching Strategies to Elevate Performance

Awarathon

In todays highly competitive financial landscape, front-line banking professionals must do more than just offer products they must deliver trust, empathy, and precision with every customer interaction. This is where AI coaching in banking plays a pivotal role. Traditional training often falls short in simulating real-life client scenarios, but AI coaching in banking is changing the game by delivering hyper-realistic, role-based practice opportunities that boost performance and customer engageme

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The B2B Buying Process Has Changed—So Must Product Marketing

Allego

The B2B buying process has changedand product marketers are now on the front lines of that transformation. Thats because buyers no longer wait for a sales pitch. They do their own research, trust peer reviews, and form strong opinions before ever talking to a rep. According to Gartner , independent research also impacts whether a vendor is added to a buyers short list, with 83% of B2B software buyers adjusting their vendor shortlist based on that research.

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