Nutshell
JULY 22, 2020
Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. Well, here’s another important term for you to memorize: the marketing flywheel. Well, here’s another important term for you to memorize: the marketing flywheel. What Is a Marketing Flywheel?
Bernadette McClelland
FEBRUARY 18, 2018
If her name is not familiar, then let me tell you a story, to put this article into perspective. In 2001 I left my sales role at Xerox Australia and decided to go out on my own as a speaker – because back then coaching was only for sports professionals and not yet viewed as a method of peak performance for sales professionals.
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SBI Growth
OCTOBER 6, 2012
The purpose of this blog article is to highlight the importance of branding for B2B customer acquisition. This quote says it all: “Marketing is a service- based organization. We do not create marketing for the sake of marketing.”. For an emerging brand, marketers must provide air cover for sales reps to gain traction.
Pipeliner
SEPTEMBER 29, 2020
This article explores the common themes or patterns among the biggest corporate failures. These failed products are proof: Microsoft’s Office Assistant Clippy was active from 1997 to 2001, resurfaced in 2019 as stickers, and removed again. The lesson: You can find ways to revert the situation to your favor no matter how bleak it looks.
Janek Performance Group
SEPTEMBER 26, 2023
In a world where every word counts, this article takes a lighthearted human approach to wordplay. Take, for example, the iconic moment on October 23, 2001, when Steve Jobs introduced the original Apple iPod. It suggests that failing to stand out and offer something unique in a competitive market can have dire consequences.
The Sales Hunter
JANUARY 30, 2012
Sales Articles. Guest post Monday brings us Jeff Beals , an award-winning author who helps professionals do more business and have a greater impact on the world through effective sales, marketing and personal branding techniques. What’s your area of self marketing expertise? Mark’s Insights on PRICING. Negotiation.
Selling Essentials RapidLearning Center
JUNE 14, 2019
Many distributors have a field sales culture in markets where inside sales models may make more sense. In 2001 77 percent of all training was classroom style. This article originally appeared on MDM’s blog on August 29th, 2018. You can view that article on their site here. Classroom Style vs. Digital Training.
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