Score More Sales
AUGUST 28, 2014
I have spent some time ranting a bit about how poor many B2B websites are when it comes to utilizing them on a mobile platform, such as a smart phone or tablet. We know that according to eMarketer, “more than 59% of B2B purchase decision makers and influencers use their smart phones to gather information when purchasing products or services”.
Anthony Iannarino
JANUARY 20, 2020
One of the results of globalization, cheap money, the glamorization of entrepreneurship , and low barriers of entry into markets is the increasing number of choices available to businesses and consumers. In many (or most) markets, there is a glut of competitors. Greater accountability makes sales challenging, especially in B2B sales.
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SBI Growth
OCTOBER 6, 2012
As B2B CMO’s work to transition their teams to lead generation there is a danger of abandoning brand stewardship. The purpose of this blog article is to highlight the importance of branding for B2B customer acquisition. This quote says it all: “Marketing is a service- based organization. Branding is Business. Marty Homlish, CMO.
Zoominfo
AUGUST 1, 2022
I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. After graduating from college in 2001, he began his sales career at BrassRing, an applicant-tracking software company. So I learned to cold call in a tight, tight recession.”
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Nutshell
JUNE 22, 2020
Both of these scenarios are examples of SMS sales, and it can easily be used in a B2B context as well. To be clear, we aren’t suggesting that you quit calling your prospects or give up on email marketing. 16 sales process templates for B2B pipelines. EZTexting: EZTexting is a leader in the SMS marketing and sales industry.
Bernadette McClelland
FEBRUARY 18, 2018
In 2001 I left my sales role at Xerox Australia and decided to go out on my own as a speaker – because back then coaching was only for sports professionals and not yet viewed as a method of peak performance for sales professionals. That my stuff was, and is, good and that I could be a leading light in the world of B2B sales.
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