DiscoverOrg Sales
FEBRUARY 19, 2018
High email bounce rates are a campaign killer. Our partners at Tellwise were able to take a peek under the hood of their tool and give us insight on email accuracy from real campaigns, which can be hard to quantify. Tellwise ran some numbers to see what happens when their customers send general campaigns. We’ve all been there.
DiscoverOrg Sales
OCTOBER 31, 2017
This is what happens with most prospecting campaigns. The campaign has been murdered in cold blood. The campaign has been murdered in cold blood. It’s the campaign. When I founded DiscoverOrg in 2007, delivering quality sales and marketing data was the backbone of what we wanted to build. It’s the product.
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Hubspot Sales
OCTOBER 17, 2018
When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. When Apple unveiled the first iPhone in 2007, they changed the mobile phone landscape for the first time -- and they changed it for good. Amazon beat Barnes & Noble to the punch again with their 2007 e-reader, the Kindle.
The Sales Hunter
NOVEMBER 26, 2011
Another critical piece is don’t forget to do an email campaign during this time period. December 2007. November 2007. October 2007. September 2007. But if you’re determined to make your next year’s number, then you’ll want to take a day or two of that week and dedicate that time to calling.
The Sales Hunter
JANUARY 31, 2012
To get the customer to call you does require you to have a strong marketing / awareness campaign, but when you do have it in place, the results can and will be impactful. December 2007. November 2007. October 2007. September 2007. November 2008. October 2008. September 2008. August 2008. April 2008. March 2008.
Pointclear
AUGUST 11, 2015
Since the 2007 recession there have many articles, white papers, e-books, blog entries and traditional books written on Marketing ROI (see the bibliography at the end). If Marketing wants to measure lead generation programs, it starts with: Isolating lead generation into campaigns. It all comes down to the ‘wanna factor.’ Bibliography.
No More Cold Calling
MAY 9, 2013
They’re focused mostly, if not exclusively, on their campaigns and what they deliver to sales teams. But if you really want to be an effective modern marketer, you’re watching leads all the way through to the sale and optimizing your campaigns accordingly. Of course, cost per sale is what you ultimately want to measure and manage.
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