The Pipeline

APRIL 15, 2011

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. How Marketing Can Help Sales After the Handoff. Stored in Attitude , Communication , Guest Post , Lead Management , Marketing , Reputation 2.0 , execution.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. So how do you narrow it down?

Data 195

Data Account Based Marketing Demographics Campaigns 195

The Pipeline

AUGUST 5, 2011

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Lauren Carlson is a write and market analyst out of Austin, Texas. You can see her articles regularly on the Software Advice blog. Social media.

Pipeline 275

Pipeline Hiring Travel Twitter 275

The Pipeline

JANUARY 13, 2012

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. I had a call from Bob, a director of sales with software company. Social media. When Sales Met Marketing. Community Marketing Blog.

Pipeline 224

Pipeline Cancellation Sales Cycle Cold Calling 224

Jeffrey Gitomer

MAY 12, 2011

Gitomer | May 12, 2011 | 3 Comments. What software will I need to view the webinars? Ron Harvey says: May 14, 2011 at 12:16 am. Dave says: May 17, 2011 at 2:02 am. uswah says: June 19, 2011 at 3:51 pm. Social Media. There is no time like the present to change things up in 2012 to ensure its better than 2011!

Hiring 220

Hiring Webinar Metrics Social Media Customer 220

The Pipeline

MAY 12, 2011

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Magazine’s Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit.

Pipeline 255

Pipeline Conference Cold Calling Hiring 255

The Pipeline

OCTOBER 3, 2011

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. A variation on the familiar “oh no, it is not the hardware, it’s a software issue” ya right. Social media. February 2012.

Pipeline 227

Pipeline Customer Demand Generation Agencies Hiring 227

Zoominfo

JULY 3, 2020

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. So how do you narrow it down?

Data 100

Data Account Based Marketing Demographics Campaigns 100

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Face-to-face Survey 40

The Spiff Blog

MARCH 17, 2022

Marcello Albuquerque, Software Engineer. Dave started his career in sales and marketing prior to falling in love with the balanced left/right brain usage of product management. Having recently returned to the UK with his wife and daughter, he can be found spending his weekends exploring London’s markets, parks, and attractions.

Meeting 62

Meeting Engineering PeopleSoft Travel 62

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle.

ROI 40

ROI B2B Social Media Buying Cycle 40

The Sales Hunter

JANUARY 23, 2012

Are you spending time with your IT staff to see the hoops they have to jump through to make sure your web site, computers, and software are up to speed? Sit in on a strategy session with your marketing team or a weekly budget update with a project manager. December 2011. November 2011. October 2011. September 2011.

Motivation 168

Motivation Hiring Ideal Customer Profile Negotiation 168

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. Updated Alinean Social Media ROI Calculator - New.

Social Media 45

Social Media ROI Media B2B 45

Jeffrey Gitomer

JANUARY 6, 2012

Hard to imagine Bill Gates in his dorm room cooking mac and cheese on a hotplate as he struggles with his 128k computer to create the future of software. Social Media. There is no time like the present to change things up in 2012 to ensure its better than 2011! powered by One Social Media But they all did. Leadership.

Hiring 226

Hiring Social Media Loyalty Journal 226

SBI

SEPTEMBER 5, 2019

To help meet these elevated customer expectations, SiriusDecisions also predicts an increase in the adoption of customer engagement technologies and platforms – such as customer data platforms, customer success management technologies and customer advocacy software – that integrate into existing sales and marketing technologies and tools.

Revenue 67

Revenue SAP Sales Enablement Webinar Metrics 67

CloserIQ

OCTOBER 10, 2018

Drift provides a conversational sales and marketing platform that allows businesses to better connect with prospects and customers. Founded 2011. Founded 2011. 3Play Media. 3Play Media is an innovator in accessible technology. Klaviyo is providing better email marketing solutions for ecommerce stores.

Hiring 76

Hiring Company Policies Analytics 76

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

Connext Digital

JULY 20, 2023

What they published in 2011 quickly became the de-facto standard in academic finance. Large volumes of text have become the new frontier for hidden market signals. NLP helps you monitor social media channels for mentions of your brand, and notify you about it.

Examples 52

Examples Lead Rank Social Media Data 52

The ROI Guy

JANUARY 20, 2011

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency.

ROI 40

ROI Social Media Media Campaigns 40

The ROI Guy

APRIL 6, 2012

In 2011, predictions were adjusted downward as well throughout the year, when analysts realized that euro-zone sovereign-debt issues and supply chain problems would impact growth more than anticipated. However, the year turned out pretty strong, with overall growth at 6.8%, and sectors such as enterprise software experiencing an amazing 9.2%

Forecasting 78

Forecasting Real Estate Social Media Enterprise 78

The ROI Guy

JANUARY 25, 2011

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 49

ROI Buying Cycle Social Media Webinar Metrics 49

The ROI Guy

DECEMBER 9, 2010

Using an Alinean powered ROI calculator, he explained how customers can combine the cloud with existing applications and infrastructure, achieving IT cost savings, flexibility and an ability to get ideas to market rapidly. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Latest Research.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

JANUARY 10, 2011

Monday, January 10, 2011 Let the Good Times Roll? The 2011 Trends Looking forward, TechTargets recent 2011 IT Priorities Survey (2,300 respondents) points to a continued increase in IT spending to 2.8% Most organizations spend much more on branding and relationship management versus value-based sales and marketing initiatives.

ROI 40

ROI Social Media Decision Maker Survey 40

Hubspot Sales

SEPTEMBER 19, 2018

From marketing to accounting to logistics and beyond, entrepreneurs get to oversee the many facets of running a business. recession between 2008 and 2011, it has rebounded and is now back to pre-recession growth rates. This step is a key component of your marketing strategy. Write your marketing plan. But isn’t easy.

Outsourcing Services 111

Outsourcing Services Licensing Hubspot Small Business 111

Hubspot Sales

SEPTEMBER 19, 2018

From marketing to accounting to logistics and beyond, entrepreneurs get to oversee the many facets of running a business. recession between 2008 and 2011, it has rebounded and is now back to pre-recession growth rates. This step is a key component of your marketing strategy. Write your marketing plan. But isn’t easy.

Outsourcing Services 110

Outsourcing Services Licensing Hubspot Small Business 110

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

Delicious Sales

MAY 2, 2012

Marketing (6398). Software (1035). Social Media (2543). Media (2930). 2011 (3304). Topics Major Topics. Sales (12918). Training (4995). Prospecting (4539). Tools (2872). Sales Management (2614). Customer Service (995). Inside Sales (849). Channels (799). Advertising (694). Selling Skills (528). Incentives (379).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. But up-front purchase price isn’t everything.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The ROI Guy

JULY 15, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Latest Research.

ROI 40

ROI Social Media Media B2B 40

Crunchbase

MAY 14, 2020

Initially, the list criteria was based off of the total followers salespeople had on social media, and the level of engagement they had from the community. We are going to work on a new list, later this year, that will focus more on impact and representation across sales, not just the ones with the biggest social media reach.

Top of Funnel 101

Top of Funnel Hiring Twitter Lead Rank 101

Your Sales Management Guru

JANUARY 15, 2012

As a Sales Leadership consultant, I think the article below hit on many valid points; the Cloud and CRM usability are key elements in the acceptance of CRM, as is the price/cost issue, especially for the SMB market. CRM Analyst, Software Advice. December 14, 2011. by Lauren Carlson. www.twitter.com/crmadvice .

CRM 61

CRM Top of Funnel System Scale 61

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

ROI 45

ROI Buyer Buying Cycle Social Media 45

HeavyHitter Sales

APRIL 12, 2008

IT Sales Strategy: Software, SaaS & Hardware Sales. Best New Sales Book of 2011. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. December 2011. November 2011. October 2011. September 2011. August 2011. Categories.

Airlines 60

Airlines Cancellation Customer Travel 60

The ROI Guy

FEBRUARY 4, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Latest Research.

ROI 40

ROI Social Media Microsoft Media 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

ROI 40

ROI Social Media Analysis Microsoft 40

The ROI Guy

FEBRUARY 4, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Latest Research.

Microsoft 40

Microsoft ROI Licensing Social Media 40

Crunchbase

DECEMBER 6, 2021

There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. Because of the broad scope of prospecting, it requires varying sales and marketing techniques. For instance, software can be used to search and manage a prospect list.

Ideal Customer Profile 111

Ideal Customer Profile Tools Prospecting Lead Rank 111