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Sales Talk for CEOs: Adapt, Innovate, Scale: Key Strategies from Recapped’s Sales Success Story (Ep114)

Alice Heiman

Watch Below or on our YouTube channel Chapters [00:00] Introduction – Understanding contemporary sales strategies and the shift towards customer-centric approaches. [01:59] 13:52] Market Downturn and Pivot – Adapting to changing market conditions and making tough decisions to ensure the future of Recapped. [16:23]

Scale 62
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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Everyone in my world is doing virtual now — there’s little alternative,” says Shannon McCallion, director of field and channel marketing at Pcysys, a cybersecurity firm. “In March 2020, live events were canceled overnight.

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Sales Talk for CEOs: Relationships Over Sales Pitches with Eduardo Coll (S5Ep19)

Alice Heiman

. “Forget that you need to sell and start focusing more on the relationship… that’s a better start,” Eduardo advised, highlighting a pivotal shift in sales strategy. In 2019, he founded exomindset.co

Hiring 75
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Are You Obsessing Over the Wrong Outbound Marketing Elements?

Sales and Marketing Management

Yes, speed can be important, but rapid, erratic pivoting can lead to confusing messaging and conflicting verbiage. Once you learn where they are, you can engage them on the right channel. According to a 2019 Edelman survey, 56% of individuals trust brands.

Outbound 177
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Introducing a Better Go-to-Market Playbook

Zoominfo

Here are a few examples: Trouble connecting with customers From 2019-21, the number of people primarily working from home tripled. And playbooks need to be scalable, with the ability to instantly customize and leverage data for targeting, segmentation, and content pivots.

Marketing 130
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Here’s Where Your GTM Strategy Is Failing

Zoominfo

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. Re-evaluate Channels .

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Gartner Highlights Importance of Sales Enablement Platforms in New Market Guide

Allego

Gartner estimates that revenue in the sales enablement market was $1.247 billion in 2019, an increase of more than 20% over the prior year. This increased demand will persist, with sales enablement technology becoming a core tech stack purchase for organizations with both direct and partner channels.”. Pivoting to a Modern Approach.