Zoominfo

JANUARY 15, 2021

After a year like no other, here we are in 2021 still standing. According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Hubspot Sales

DECEMBER 28, 2020

Sales is changing. A study by Gartner's uncovered that enterprises lose out on up to 10% of their annual sales due to poor planning. Moving into 2021, sales territory mapping software is here to help clear up the ambiguity, help you plan for the future, and get your team on the right track.

Territories 131

Territories How To Demographics Software 131

Crunchbase

JANUARY 26, 2021

Every year in the sales industry brings new trends and processes for business leaders to consider. Over the last few decades, we’ve seen the rise of everything from e-commerce, to virtual reality sales. Here’s what we discovered for 2021. Here’s what we discovered for 2021. Channels in the sales playbook are evolving.

Trends 98

Trends Social Media Discount Decision Maker 98

No More Cold Calling

FEBRUARY 24, 2021

Why the sudden interest in referral sales? The events of 2020 changed the customer buying journey, so we must change our prospecting tactics. Sales leaders have an ongoing challenge to get more qualified leads in the pipe, but seller access has evaporated. You can ask: During the sales process when you’ve added value.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Hubspot Sales

MARCH 29, 2021

Here, we've compiled a list of some of the most pressing issues many entrepreneurs will have to face in 2021 with some tips on how to overcome them. According to a study by the Kauffman Foundation , 60% of aspiring entrepreneurs cited finding mentors who can provide guidance as a challenge. According to the study, African?American

Face-to-face 125

Face-to-face Data Guarantee Banking 125

Sales Hacker

MARCH 5, 2021

As we move into 2021, buyer intent data will help you gain ground on competitors and connect with prospects. The remote sales landscape is getting stuffy. Across the table (or buffering screen on Zoom), sellers are embracing digital sales and prospecting. Companies that were unable to make the switch have suffered.

Buyer Intent 98

Buyer Intent Intent Data Intent Top of Funnel 98

Hubspot Sales

FEBRUARY 9, 2021

2021 will bring sales professionals a host of new challenges and trends to consider, and it could be tricky to adapt. Several salespeople are coming into this new year holding onto some dead weight — outdated strategies that are bound to undermine sales efforts instead of enhancing them. Relying Heavily on Discounts.

Case Study 135

Case Study Cold Calling Hubspot Ideal Customer Profile 135

Chorus.ai

JANUARY 29, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 62

Sales Enablement Webinar Metrics Top of Funnel Strategy 62

Act!

APRIL 25, 2024

You’re taking a break for lunch in the middle of a busy workday and open your inbox, only to find two new sales emails from unknown senders. The first one starts with a run-of-the-mill promotional sales pitch. That’s what adding personalization to your sales outreach efforts can do. The answer is personalization.

Social Media 52

Social Media How To Case Study ACT 52

The Pipeline

NOVEMBER 18, 2020

So here’s the deal; no matter what your Sales Disablement types or managers tell you, few people woke up this morning thinking about what we sell. Let’s step back, put a still on the shot, and look at our prospect at the start of their day. Say it a few times and you’ll feel good, honest, and ready to prospect. . The Answer.

Face-to-face 246

Face-to-face Quota Prospecting Buyer 246

The Pipeline

SEPTEMBER 27, 2021

He has also written more than 50 case studies about companies and numerous technical notes on various business topics, including strategy development and implementation, sales and marketing, leadership, pricing, and start-up issues. Sales Management That Works: How to Sell in a World That Never Stops Changing.

Journal 173

Journal Case Study Study Up-Sell 173

Hubspot Sales

NOVEMBER 17, 2020

To answer this question, let’s start with some data: According to the latest HubSpot Research Study , we found that 40% of businesses will miss revenue targets this year. Sales leaders in charge of new revenue growth have felt this change in their core. Teams that traditionally sold in person had to pivot to an inside sales model.

Hubspot 125

Hubspot Lead Rank Opportunity Lead Scoring 125

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.).

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Zoominfo

SEPTEMBER 24, 2021

The last time sales teams were offered real change in their tech offerings was back in the early 2000s, when cloud-based customer relationship management (CRM) systems came into vogue. That technology permanently shifted the way sales teams operated. Source: High Growth Study 2021, published by the Hinge Research Institute.

Face-to-face 130

Face-to-face Sales Automation Scale CRM 130

Sales Hacker

JANUARY 20, 2021

As pipelines shrank due to COVID-19, many organizations shifted from inbound to an account-based sales and marketing outreach approach. In fact, a study by Terminus showed that in 2019, 23% of respondents had no active ABM program. Feel free to jump ahead: What is account-based sales and marketing?

Account Based Marketing 67

Account Based Marketing Top of Funnel Account Lead Rank 67

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. We don’t require prospects to take a meeting to claim the gift. The results?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Showpad

JUNE 29, 2021

**This post is part of a series based on Showpad’s 2021 Modern Selling Study. To dig into all the data, visit the study homepage. Sales effectiveness is the domain where enablement collaborates with sales management to translate enablement efforts into tangible sales results.

Face-to-face 96

Face-to-face Study Survey Coaching 96

Vengreso

JANUARY 13, 2023

Even so, my sales book collection is mounting, thanks to the privilege of hosting Vengreso’s Modern Selling Podcast. Because I interview some of the world’s top influencers and authors, I knew I had to come up with a resource list of the best sales books for 2023. In fact, I find books a little overwhelming at times.

Paid Content 81

Paid Content Conversion Top of Funnel Hiring 81

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.)

Top of Funnel 130

Top of Funnel Ideal Customer Profile Funnel B2B 130

Janek Performance Group

NOVEMBER 29, 2021

As more technology gets added to the sales tech stack, more reports are needed to keep track. If you’ve ever felt more like a data scientist than a sales leader, the sales KPIs we list below will help you streamline your reporting, save you time and keep you focused on what matters most, winning new business. Conversion Ratios.

Lead Qualification 117

Lead Qualification Lead Rank Sales Qualified Lead Sales Cycle 117

Sales and Marketing Management

FEBRUARY 5, 2021

Author: Eleni Hagen If there’s one thing 2020 taught us, it’s that time is of the essence: in life, as well as in sales. . The long answer involves a play-by-play of how best to strengthen your sales engagement strategy so your brand’s messaging will be more likely to hit home. . Start With a Complete Review. You get the idea.). .

Scale 177

Scale Maximizer Strategy How To 177

Sales and Marketing Management

FEBRUARY 5, 2021

Author: Eleni Hagen If there’s one thing 2020 taught us, it’s that time is of the essence: in life, as well as in sales. . The long answer involves a play-by-play of how best to strengthen your sales engagement strategy so your brand’s messaging will be more likely to hit home. . Start With a Complete Review. You get the idea.). .

Maximizer 156

Maximizer Strategy Lead Rank Lead Scoring 156

Pipeliner

MAY 28, 2021

Let’s find out why you need to step up your inbound marketing and a few strategies you can use to grow your business in 2021 and beyond. While outbound marketing is still a useful tool to help sales, inbound marketing achieves the same results, but more effectively and efficiently. What is inbound marketing and why does it matter?

Inbound 52

Inbound Webinar Metrics Company Lead Rank 52

The Center for Sales Strategy

JULY 2, 2021

> Insight Selling vs Solution Selling + How Modern Sales Teams Use Both– Close. Your prospects are inundated with information. So, you assume your prospects enter your sales pipeline armed with a clear understanding of their challenges and the available solutions. Or do they? >>> READ MORE.

Solutions Selling 72

Solutions Selling Hiring Study Research 72

Vendor Neutral

APRIL 30, 2021

Sales Enablement Technology Checklist for Financial Services. Financial services firms are the ideal case study for sales enablement technology. Here’s what you need to know about implementing sales enablement into your firm and what tech can enhance that process.

Sales Enablement 52

Sales Enablement Lead Rank Lead Scoring Webinar Metrics 52

LeadFuze

FEBRUARY 23, 2021

We’re going to take a close look at the world of sales process automation. You’ll learn what it is, how it can help your sales team, and what pitfalls to avoid. Tap on a topic below to jump to a specific section in the article: What is sales process automation? Do’s and don’ts of sales process automation.

Examples 52

Examples Sales Process Scale Top of Funnel 52

Showpad

JUNE 29, 2021

**This post is part of a series based on Showpad’s 2021 Modern Selling Study. To dig into all the data, visit the study homepage. With the term “content assets,” we mean all assets that customer-facing professionals need along the entire buyer journey to effectively serve their prospects and customers.

Face-to-face 59

Face-to-face Case Study Study Lead Gen 59

Allego

DECEMBER 22, 2020

Great sales content drives conversations—and results. To keep sellers ahead of the competition and hitting their targets in 2021, they need access to the most timely, relevant, and impactful materials. In many organizations, a sales enablement team drives the creation, distribution, and management of sales content.

Sales Enablement 71

Sales Enablement Top of Funnel Case Study Face-to-face 71

Hubspot Sales

JANUARY 5, 2023

Here, I spoke with Mike about how the software buyer's journey has changed, according to new data from G2's 2022 Buyer's Behavior Report — plus, how your sales strategy should pivot in 2023 to meet new buyers' expectations. How to Shift Your Sales Strategy to Match the New Buyer's Journey in 2023. Let's dive in.

Top of Funnel 104

Top of Funnel Buyer Data Buyer Intent 104

Mindtickle

JANUARY 19, 2023

In 2023, many sales organizations will focus on measuring and improving sales productivity. But first… What is sales productivity? Simply put, sales productivity is how efficient and effective your sales reps are at hitting a variety of revenue milestones and goals. Forrester’s 2021 B2B Buying Study ).

Strategy 52

Strategy Cold Calling Lead Rank Lead Scoring 52

Showpad

JUNE 29, 2021

**This post is part of a series based on Showpad’s 2021 Modern Selling Study. To dig into all the data, visit the study homepage. Engaging buyers in an effective way requires sales professionals having access to the right content and messaging for their targeted buyer roles and their business challenges.

Buyer 59

Buyer Face-to-face Churn Analytics 59

Zoominfo

JANUARY 19, 2022

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. A Deloitte study of consumer behavior and data utilization asked respondents to rate a series of scenarios on a scale of creepy to helpful.

Trends 100

Trends Marketing Lead Rank Lead Scoring 100

Crunchbase

DECEMBER 27, 2021

Email marketing remains one of the most profitable platforms and marketing strategies to invest in, whether you’re sending warm sales emails or cold sales emails. On the other hand, cold sales emails are those sent to cold leads. For businesses that prefer to use cold sales emails, it may be for efficiency. Data for 2021.

Top of Funnel 124

Top of Funnel Sales Qualified Lead How To Campaigns 124

Mindtickle

MAY 2, 2023

As a sales enablement leader, sales content is a big part of your job. Whether it’s creating it, training reps on it, monitoring its performance, or updating it, simplifying sales content management lets sales enablement leaders focus on other programs that help sellers actually sell. interactions per week in 2021 to 7.5

Top of Funnel 52

Top of Funnel Scale Case Study Distribution 52

Zoominfo

FEBRUARY 1, 2021

These digital experiences can result in prospects filling out a form to try your free demo or signing up for blog alerts. The leads’ information goes into your CRM then your sales team begins their sales process. For instance, if your software solution increases your customer’s sales by 400%, that’s value.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Smooth Sale

MARCH 17, 2022

The insights are essential for business growth and the precursor for successful sales. Janice is listed in the Top 50 Global Thought Leaders and Influencers on Customer Experience, 2020 and 150 Women B2B Thought Leaders You Should Follow, 2021 and LinkedIn Sales 15 Innovating Sales Influencers to Follow, 2021.

Scale 78

Scale Hiring Lead Rank Report 78

Allego

DECEMBER 9, 2021

We observed the evolving role of sales learning from formal, instructor-led training to becoming part of the essential enablement experiences that reps count on day-to-day to help themselves. Here the four top sales enablement trends for 2022: B2B buyer journeys require smarter, virtual selling.

Top of Funnel 125

Top of Funnel Sales Enablement Trends Coaching 125