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B2B Marketing Trends: What to Expect in 2022

Zoominfo

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

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Where Will Sales Investments Pay off in 2022?

Sales Hacker

As we begin 2022, B2B buyers are more digitally inclined than ever. What sales investments should you focus on in 2022? To help companies prioritize, here are three areas in which to add strength in 2022 and three where it makes sense to hold steady. Where’s the best place to begin? Sales engagement.

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7 Tried-and-True Best Practices for Virtual Selling (in 2022 and Beyond)

Allego

Engage with stakeholders before the meeting to surface the buyer’s questions and objections. This can be via email, phone, text message, or a private communications channel such as a digital sales room. Sales teams should also consider creating private communication channels with their buyers.

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The 11 Best Sales Enablement Tools of 2022

Mindtickle

But with sales enablement tools, you can understand the attitudes, content, and skills that help your sales reps reach their objectives. The following list goes over the best sales enablement tools of 2022. Pre-board new hires with onboarding channels and virtually show good examples. Mindtickle. Brainshark.

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Sales Talk for CEOs: Revolutionizing Sales Hiring with Lori Richardson (S4Ep22)

Alice Heiman

Achieving your organization’s business objectives hinges on building and scaling a successful sales force that drives predictable revenue growth. As of 2022, the company marked its 20th year, symbolizing two decades of dedicated service in the realm of sales consultancy.

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The 3 Most Important Skills for Every Role On Your Sales Team

Mindtickle

Channel sales specialists (CSSs). Recently, we analyzed activity from more than a million users at 350 companies to understand how the best organizations are getting their sales teams ready to close more deals – and shared our key findings in our State of Sales Readiness 2022 report. Business development representatives (BDRs).

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Highspot Announces the Strategic Enablement Framework and New Platform Innovations to Drive Revenue Performance

Highspot

Spring 2022 Release introduces the definitive model for enablement success and new product capabilities to equip, train and coach revenue teams. By unlocking enablement impact, teams excel, and businesses maximize the return on large sales, marketing and enablement investments. Train teams to build confidence.

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