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Marketing KPIs are changing. Here’s why.

Zoominfo

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. In 2020, that figure was down to 47%.

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Allego Listed in 2022 Gartner® Market Guide for Revenue Enablement Platforms

Allego

We are pleased to announce that Allego has been recognized as a Representative Vendor in the 2022 Gartner Market Guide for Revenue Enablement Platforms. By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. Transformational Enablement Technologies to Meet Future Needs.

Revenue 117
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Market Intelligence Data: The Definitive Guide

Zoominfo

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. billion by 2025.

Data 130
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65+ Statistics About Artificial Intelligence

Zoominfo

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). billion in 2021, according to market research firm IDC ( source ). jobs by 2025.

B2B 247
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The Sales Messaging Playbook that Converts Prospects to Conversations

Vengreso

In this article and episode of the Modern Marketing Engine podcast, Mario Martinez Jr., CEO, and Founder at Vengreso, was featured as a guest where he discusses what marketing and sales leaders need to know about sales messaging and some actionable tips you can start implementing today. Things Every Sales Messaging Strategy Needs.

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The Sales Messaging Playbook that Converts Prospects to Conversations

Vengreso

In this article and episode of the Modern Marketing Engine podcast, Mario Martinez Jr., CEO, and Founder at Vengreso, was featured as a guest where he discusses what marketing and sales leaders need to know about sales messaging and some actionable tips you can start implementing today. Things Every Sales Messaging Strategy Needs.

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What CROs Need to Know: 2023 Gartner® Market Guide for Sales Engagement Applications

SalesLoft

The Gartner ® Market Guide for Sales Engagement Applications presents a solution to this problem: a term they coin the Seller Action Hub. Faster and deeper adoption with an interconnected user experience for managing the sales process, having conversations with clients, and using AI/ML-generated insights in a single application.”